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Senior Marketing Manager

4 months ago

Houston, United States Valiant Residential Full time

Valiant Residential is seeking a highly skilled senior marketing manager to join our company. As the Senior Marketing Manager, you will be vital in supporting the department and company’s goals, initiating strategic marketing campaigns by analyzing market data, developing statistical reports, and providing actionable insights to optimize marketing initiatives across online and offline marketing channels . You will also foster strong partnerships with internal team members and third-party vendors to achieve community occupancy goals. Essential Duties and Responsibilities Drive occupancy and ROI by providing support, guidance, and direction in the development and implementation of marketing programs Create, manage, and analyze PPC campaigns to produce optimal outcomes Deliver insight on marketing performance and ROI across the organization and structured portfolios Own, plan, execute and synthesize bodies of strategy work related to operational marketing support, define adjustments needed to maximize leasing traffic Consistently solicits feedback from regional operations team to effectively adjust marketing campaigns Work closely with marketing leadership to drive collaboration and foster a shared understanding of, and alignment around the work agenda, process & procedure, findings and implications, and to move the department toward action Maintain a strong focus on generating new ideas through creative strategy Continually research and make recommendations on new opportunities and marketing channels Set and maintain a high standard of analysis through use and expertise of various reporting platforms Develop strong partnerships with 3rd party vendors to ensure optimal campaign performance Position Requirements Bachelor's degree from a four-year college or university; minimum of 3 years in property management marketing experience Google/Meta Ads Certified Google Analytics Certified Analytic skills Problem-solving and decision-making skills Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients and navigating ambiguous situations Time management and organization skills for planning and executing large and small marketing projects and initiatives. Proven track record of success Strong follow-through and follow-up skills Works independently with little supervision This position requires a strong background in senior-level positions and/or demonstrated superior performance. Familiarity with Microsoft Office Familiarity with Adobe Suite

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