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Marketing Manager

3 months ago

Clinton, United States Presbyterian College Full time

Marketing Manager

Marketing & Communications Office

Job Summary

Presbyterian College is seeking a Marketing Manager to help define, develop, and grow PC’s brand awareness and recruitment through creative marketing initiatives. The Marketing Manager will lead and execute the college’s social media strategy as well develop and oversee the graduate programs marketing including digital marketing campaigns. The marketing manager will also manage other special projects. They will work collaboratively with other members of the marketing communications team and be a brand enthusiast for the college, upholding PC’s brand messaging and strategy across all marketing platforms. While reporting to the Chief Marketing Officer, the Marketing Manager will work other with directors and key campus constituents to develop and execute deliverables for robust marketing campaigns. The marketing manager should be highly organized, detail-oriented, an excellent communicator, and possess the ability to handle numerous assignments while managing unscheduled developments. Duties & Responsibilities

Lead the development of the college’s social media strategy to grow and engage various PC audiences by researching social media trends. Track and analyze the effectiveness of social media marketing campaigns by providing regular analytics reports. Research social media trends and inform management of changes that are relevant to the PC’s marketing activities. Develop integrated brand marketing plans to promote and support graduate recruitment efforts. Manage graduate marketing communications campaigns, ensuring campaign copy, artwork, tracking, and deadlines are met, while monitoring campaign performance. Develop and set-up content inside Slate Technolutions for segmented and targeted email, direct mail and text communications for graduate recruitment. Create and oversee digital marketing campaigns for graduate programs; report and analyze on effectiveness. Oversee branding, advertising, and promotional campaigns for special projects. Stay up-to-speed with marketing strategies and trends, and recommend best practices. Assist with video development and editing as needed. Assist with photography as needed. Oversee vendor relationships as needed to help with marketing campaigns. Perform other duties as assigned. Required Skills & Abilities

Ability to plan and organize many different priorities. Ability to analyze data and report on metrics. Ability to self-motivate and manage projects. Strong attention to detail and proofing skills on projects required. Professional demeanor and ability to work in a fast-paced office. Knowledge of social media marketing, search engine marketing, and email marketing. Experience using email marketing systems, i.e., Constant Contact, MyEmma, MailChimp. Preferred Qualifications

Experience in a CRM, such as Slate, TargetX, Salesforce, Marketo or other CRM system. Base knowledge of Adobe Photoshop, Illustrator or other design programs. Experience in higher education marketing and recruitment. Experience with direct marketing, outdoor advertising and market segmentation a plus. Education & Experience

Education or training in which one has gained the knowledge, skills, and abilities required for full performance of the job. Minimum of 3 years marketing, communications or public relations field and/or bachelor’s degree equivalent. To Apply:

Send a cover letter, résumé and list of three references including contact informatio n to Presbyterian College Office of Human Resources at hr@presby.edu. Presbyterian College is an Equal Opportunity Employer. The College seeks to hire the most qualified candidate and does not discriminate against any legally protected class.

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