Marketing Analyst

2 weeks ago

East Lansing, United States Michigan State University Full time
Marketing Analyst & Social Media Coordinator / Communications Manager I

Job no: 998830
Work type: Support Staff
Pay Grade: 12
Major Administrative Unit / College: College Of Communication Arts Sciences
Department: Communication Arts And Sciences Dean 10010158
Sub Area: AP- Professionals
Salary: Salary Commensurate with Experience
Location: East Lansing
Categories: PR/Media/Graphics/Comm/Fund Raising, Administrative Professionals- AP, Full Time (90-100%), Union, Remote-Friendly

Working/Functional Title

Marketing Analyst & Social Media Coordi

Position Summary

The College of Communication Arts and Sciences at Michigan State University seeks an innovative and detail-oriented Social Media Coordinator and Marketing Analyst. This dynamic role centers around program marketing for the college and distribution of both paid and organic social media content. The successful candidate will play a pivotal role in marketing and enrollment management endeavors through the Marketing and Communications Office, providing support to academic units and programs, with a hybrid schedule requiring three days on-site per week.

The Social Media Coordinator and Marketing Analyst will assume responsibility for the management of paid social media campaigns, paid search ads, and the management and enhancement of ComArtSci's social media channels, in a one-year limited-term role with the possibility of renewal based on success in the position and the needs of the college.

Reporting to the Senior Director of Marketing and Communications, the Social Media Coordinator & Marketing Analyst will assume responsibility for the management of paid social media campaigns, paid search ads and management and enhancement of ComArtSci's social media channels.

This includes the creation and adaptation of content for diverse audiences, active engagement with communities, experience with keyword research, and a keen awareness of evolving communication and social media trends. Utilizing analytics as a robust component of their work, the chosen candidate will inform future projects aligned with the college's strategic priorities and demonstrate a commitment to ongoing education in marketing and enrollment management.

The ideal candidate will thrive in a fast-paced, entrepreneurial environment, be adept at managing multiple projects concurrently, be proficient in creating and devising marketing campaigns including paid social media and display campaigns and have working knowledge of search engine marketing. A creative self-starter, they will take initiative while collaborating seamlessly with a high-energy team of digital, marketing, communications, and multimedia professionals. In this collaborative and innovative work environment, the successful candidate will contribute to the authentic storytelling of ComArtSci, showcasing the excellence of our programs, creative projects, and research. Join our dynamic team, where a fun and collaborative atmosphere fosters the generation of fresh ideas to support and enhance the reputation of the ComArtSci brand.

This position has opportunity for a hybrid working schedule with a minimum of three day per week in-office. Remote work agreements are continuously assessed based on the needs of the organization and follow policies and guidelines provided by the College of Communication Arts & Sciences and Michigan State University.

Michigan State University's College of Communication Arts and Sciences, established in 1955, was the first such college in the country. Today, with more than 3,500 students and more than 56,000 alumni, it's one of the largest and most respected. With nationally ranked programs and internationally renowned faculty members, MSU ComArtSci prepares students for careers across a broad spectrum of the arts and sciences of communication.

Duties and Responsibilities include but are not limited to;

  • Develop and execute strategic marketing campaigns for clients across multiple media - paid search, display, video, and social platforms (Google, Facebook, X, LinkedIn, and Instagram) in the college including researching effective channels, managing advertising buys, conducting ongoing assessments, and coordinating asset delivery.
  • Conduct keyword research and manage all aspects of campaign configuration, launch, and ongoing optimization - including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking to drive students into program pipelines.
  • Establish and implement monitoring protocols to evaluate social media communications, recommending adjustments based on insights, while managing end-to-end campaign execution to meet or exceed KPIs.
  • Develop, organize, and publish engaging content across ComArtSci's social media platforms to effectively connect with and captivate target audiences.
  • Provide daily support and management for @MSUComArtSci accounts on various platforms including Facebook, X, LinkedIn, and Instagram, aligning efforts with office content strategies.
  • Utilize short-form video content to leverage current social media trends and enhance audience engagement.
  • Use Sprinklr to publish social media content across platforms with appropriate analytics tags, ensuring strategic tracking and measurement.
  • Foster community engagement by promptly responding to comments, tags, and direct messages, as well as identifying, planning, and sharing user-generated content.
  • Strengthen coordination and collaboration with social media partners across the college and university.
  • Generate and contribute innovative ideas for ComArtSci's social media presence.
  • Perform other duties as assigned.
Minimum Requirements

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience.
  • Experience with industry tools like Google Analytics, Google Ads, Google Tag manager and other relevant platforms.
  • Experience with paid social media and digital marketing channels, CRM platforms and social media management tools.
  • Experience with MS Office, publishing tools, and familiarity with AP style.
Desired Qualifications
  • 1-3 years of relevant experience in public relations, media relations, marketing, advertising, or related fields, with demonstrated proficiency in social media management, content creation, and engagement.
  • Strong understanding of Google Ads.
  • Proficiency with social media platforms, including Twitter, Instagram, YouTube, LinkedIn, and Facebook.
  • Exceptional creative-thinking skills and adaptability to new technologies and communication strategies.
  • Strong organizational skills, including the ability to prioritize tasks, manage multiple projects and deadlines, and operate effectively in a complex institutional setting.
  • Ability to gather, organize, and summarize critical information under deadline pressure.
  • Thorough understanding of current and emerging trends in digital and social media.
  • Familiarity with project management tools and processes.
  • Experience in higher education or a large, multi-stakeholder organization.
  • Excellent written and verbal communication skills, autonomy, sound judgment, strong interpersonal skills, and resourcefulness.
Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Required Application Materials
  • Resume
  • Cover letter

Special Instructions

Resume or cover letter to include link to online portfolio showcasing past work

Work Hours

Generally M-F 8-5. Some evenings and weekend may be required.

Description of End Date

This is an off-dated position funded for one year from the date of hire with possible extension contingent upon funding renewal.

Website

HTTPS://COMARTSCI.MSU.EDU/

Remote Work Statement

MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.

Bidding Eligibility ends Oct 29, 2024 at 11:55 PM

Advertised: Oct 23, 2024 Eastern Daylight Time
Applications close: Nov 5, 2024 Eastern Standard Time

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