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Search Engine Optimization Analyst

4 months ago

Orlando, United States HR Exchange Full time

As an SEO/SEM Analyst at our electronic distribution company, you will play a pivotal role in optimizing our online presence and increasing our reach within the hotel and hospitality industry.

Responsibilities:

  • Conduct thorough keyword research to identify opportunities for increasing organic search visibility within the hotel and hospitality sector.
  • Optimize on-page content, including website copy, meta tags, images, and other elements, to improve search engine rankings and user experience.
  • Monitor and analyze website performance using tools such as Google Analytics, identifying trends and areas for improvement.
  • Collaborate with the content team to create high-quality, SEO-friendly content that addresses the needs and interests of our target audience.
  • Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI and reach our target audience effectively.
  • Track and report on key performance indicators (KPIs) related to SEO and SEM efforts, providing insights and recommendations to enhance campaign performance.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience as an SEO/SEM Analyst, preferably within the hospitality or hotel related industry.
  • In-depth understanding of search engine algorithms, ranking factors, and industry best practices.
  • Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMRush, Moz, etc.