Content and SEO Strategist

1 week ago

Boston, United States 143 Studios LLC Full time
Who are we?

143 Studios LLC is a media company headquartered in Boston, MA focused on creating, producing, and publishing first-of-its-kind audio and visual content that inspires and empowers millions of people around the world with unprecedented results: billions of video views, millions of books sold, seven #1 audiobooks, 19 million total followers, and original courses and professional development education for clients like Starbucks, Ulta Beauty, JP Morgan Chase, and Audible. 143 Studios produces content across all platforms for Mel Robbins, the top female voice in the mental health, wellness, and personal development spaces, including The Mel Robbins Podcast, the #1 Education podcast in the world and the 5th most-followed podcast on Apple Podcasts. Millions of people tune into the podcast for science-backed tools, expert resources, and the inspiration to create a better life.

143 Studios, the production team behind Mel Robbins, is seeking a Content and SEO Strategist to lead the strategy, creation, and execution of content across multiple channels, including email newsletters, the website blog, and influencing content direction for social media channels.

This role requires expertise in editorial content, SEO, and a proven ability to create authentic, high-performing content that drives traffic, engagement, and conversions.In this evolving role, you will craft compelling, authentic content that captures Mel Robbins' voice, develop microcopy for engagement and conversion, lead an SEO-driven blog strategy, and transform the website into a hub for inspiration and audience interaction. Collaborating with cross-functional teams, you'll align content strategies with broader business goals and continuously optimize content performance.

Key Responsibilities:

Content Creation & Strategy:
  • Lead content creation across newsletters, web, and social media, ensuring that all content reflects Mel Robbins' voice and is aligned with brand messaging.
  • Develop editorial calendars for newsletters and web content, ensuring a steady flow of engaging content that fosters audience growth.
  • Lead the content strategy across email, web, and SEO channels, crafting copy that mirrors Mel's authentic and engaging personality.
  • Collaborate with key leadership and cross-functional teams to review and optimize content for maximum impact and engagement.
SEO Strategy & Management:
  • Develop and implement an SEO strategy for Mel Robbins' website, optimizing content for improved search rankings and organic traffic growth.
  • Conduct keyword research, content audits, and competitor analysis to identify growth opportunities.
  • Write and edit content optimized for SEO while maintaining authenticity and readability.
  • Monitor SEO metrics, adjusting strategies based on performance to enhance engagement, conversions, and traffic.
Collaboration & Cross-Platform Content Alignment:
  • Partner with social media and email marketing teams to ensure that web and newsletter content aligns with broader social and digital strategies.
  • Collaborate with designers and developers to integrate visual elements and ensure content consistency across platforms.
Performance & Optimization:
  • Track key performance indicators (KPIs) for web, email, and social content, using data-driven insights to optimize content strategies.
  • Continuously refine content strategies based on metrics, audience feedback, and industry best practices.
We do not offer sponsorship. Candidate must be based in Massachusetts as this is a hybrid role.

Qualifications:
  • 7+ years of experience in content strategy, copywriting, and SEO, with a proven record of driving organic traffic and optimizing for search engines.
  • Strong writing and editing skills, with an ability to create content that is engaging, authentic, and aligned with Mel Robbins' voice.
  • Expertise in SEO, including on-page optimization, keyword research, and content-driven strategies.
  • Proficiency in SEO tools like Google Analytics, SEMrush, Moz, Ahrefs, or similar platforms.
  • Experience managing editorial calendars and content workflows, with excellent organizational skills.
  • A data-driven mindset, with experience analyzing performance metrics and optimizing content strategies accordingly.
  • Bachelor's degree in a related field.
Learn more about us:
  • Our website: Click here
  • Our podcast: Click here
  • Our studio space: Click here

Interested candidates should submit their resume, portfolio, and a brief cover letter explaining why they are the right fit for the role.

This role will be taken down on October 16th and you will be unable to apply. So please apply before the deadline.

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