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E-Commerce Manager

4 months ago

Kent, United States Shape Corp Full time

At SHAPE Technologies Group, we are devoted to delivering innovative waterjet technologies, robotic automation, and ultrahigh-pressure manufacturing process solutions that propel our customers to success.

The SHAPE difference can be seen in our people. With industry leading technologists, manufacturing experts, and skilled service professionals, SHAPE team members listen to our customers to anticipate their needs and deliver technical know-how that transforms our customers' visions into reality.

What it's Like to Work Here.

We are a team of technology enthusiasts who pride ourselves on constantly raising the industry bar. Our world is fast paced, and customer focused. With principles, performance and an authentic passion for results deeply rooted in our daily interactions. We strive to create a trust-based environment where driving results and positive attitudes coexist. We are friendly, respectful, and motivated to deliver strong performance in everything we do.

What We Offer.

In addition to training and career advancement opportunities, we offer competitive salaries and a comprehensive benefits package including medical, dental, vision, 401(k), paid time off, life insurance, paid disability insurances, education reimbursement and more.

SUMMARY

The E-Commerce Manager who will be responsible for managing our aftermarket e-commerce strategy, optimizing our SEO and SEM effectiveness, and implementing changes to assist in achieving our business objectives. You will report to the VP of Marketing and collaborate with multiple stake holders to optimize our e-commerce websites and improve the overall online customer experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES,include but are not limited to the following:

  • Develop the marketing program for the SHAPE technologies aftermarket e-commerce web shops.
  • Ensure execution of all appropriate strategic initiatives, promotions, and programs in the e-commerce environment in partnership with aftermarket leadership
  • Assist in the development of marketing strategies in support of strategic vision for the e-commerce channel, ensuring link to business plans and strategy.
  • Execute channel priorities, objectives, and overall marketing plan, including promotions, content, demand generation activities, pricing strategies, and any applicable product launch campaigns as required by the aftermarket group.
  • Responsible for the e-commerce SEO and SEM strategy
  • Collaborate with Brand Management, Digital Marketing, Sales, Product Management and Aftermarket as needed to ensure the e-commerce channel is meeting business goals.
  • Lead content aggregation, distribution, and optimization within the e-commerce platform, including the ability to prepare and create content in collaboration with the Shape Technologies brand experience team.
  • Understand target audience(s) key needs/desires and purchase behavior in their purchase journey.
  • Support product marketing efforts including collateral and/or content development, and demand creation plans through our e-commerce sites.
  • Develop strong relationships to assess customer needs, drive alignment of marketing budget with key business initiatives, and communicate and prioritize channel needs.
  • Analyze data to track marketing effectiveness (i.e., promotion, digital) and identify new opportunities or strategies. Build business cases, oversee financial analysis, and gather internal support/approval for various initiatives supporting the e-commerce channel.
  • Understand, analyze, monitor, action and continuously improve strategic internal and external partner KPIs, VOC, competitive activities, trends, etc. for marketing, planning and growth purposes.
SUPERVISORY RESPONSIBILITIES:
  • This position has no supervisory responsibilities.
TRAVEL:
  • Travel is estimated at 10%.
LOCATION:
  • This is a remote position but must live within the United States
QUALIFICATIONS

REQUIRED KNOWLEDGE, SKILLS, ABILITIES:

Excellent and experienced communicator / negotiator at all levels of organization.
  • Business acumen with strong strategic orientation and pragmatic decision-making skills.
  • Well organized with a positive approach to the Company's and Project Management Institute standards.
  • Personable, people, and team builder with a strong process and goal orientation.
  • Effective problem-solver and navigator of diverse, cross-functional products, and project teams.
  • Relentless drive for continuous improvement and cost / effort savings initiatives.
  • Hands-on approach to problem solving with "find the root cause" and "dig deep" analysis attitude.
  • Practices rigorous objectivity; fosters balanced optimism in the face of adverse and changing conditions.
  • Seeker of technical and commercial knowledge and insights.
  • Analytical critical thinker proficient in MS Excel.
  • Good understanding of Project budgeting, costing and financial planning and control.
  • Good, working knowledge of MS Project, ASANA and / or other Project Management software.
  • Excellent documentation maintenance skills.
  • Knowledge of waterjet, laser and material processing technologies or automation a plus.
  • Exceptional customer service skills.
  • Proficient with Microsoft Office: Word, Excel, PowerPoint, Outlook.
EDUCATION and EXPERIENCE:
  • Bachelor's degree in marketing, finance, or Business, information technology or related field
  • 3+ years of eCommerce marketing experience


PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel. The employee is occasionally required to stand; walk; talk or hear; climb or balance; stoop, kneel, crouch or crawl; reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. When in a manufacturing setting, you may be exposed to louder noise levels, dust etc.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)