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Public Relations Account Executive

4 months ago

Detroit, United States VVK PR + Creative Full time

NOTE: Please read the whole posting before applying. There is a writing sample needed.

Do you have 4+ years experience working in public relations? Do you show up for your clients and team members with gusto?

And, above all, are you simply a lovely human being? If your response is a resounding "yes" to all three, then you might just be the perfect fit for this position.

ABOUT THE TEAM VVK PR + Creative is an independent, integrated communications firm based in Detroit. We help brands define themselves with strategic and creative communications services. We are a team of 18 PR strategists, digital media specialists and video producers, who implement comprehensive campaigns that achieve results for our dynamic client base. VVK serves clients in industries including automotive, energy, insurance, IT, agriculture, legal, retail, media, nonprofit and real estate.

ABOUT THIS ROLE VVK PR + Creative is growing its team and is currently looking for a Senior Account Executive with media relations experience to work across its quickly expanding roster of clients. This critical role will oversee communications strategy and media relations and focus primarily on media engagement, strategic content creation and executive positioning, for a portfolio of clients in Detroit, across Michigan and beyond. This is a wonderful opportunity for someone with five or more years of public relations experience who is looking to expand their skillset and contribute to growing an agency.

KEY RESPONSIBILITIES Media Relations: Proactively reach out to reporters to pitch stories Cultivate strong relationships with reporters and producers in local, statewide and niche media outlets Land high-quality media placementsfor clients Compose and develop media plans for content and pitching Conduct key message and media training to prepare clients for speaking engagements and interviews

Writing: Write with purpose and skillto amplify clients’ positions as leaders in their respective sectors Write compelling new releases, media advisories, op-eds, blog posts, award entries and case studies Develop Op-Eds and POVs that advance client issues

Client Support: Monitor media outlets for coverage of client news and competitor developments Track media placementsand develop media recap reportsand presentations Provide support for client special events

WE’RE LOOKING FOR SOMEONE WHO IS OR HAS: A consummate project manager with a track record of being highly dependable and organized. Exemplary client relations skills Strong working relationships with statewide media outlets, reporters and producers A proven track record of high-quality media placements in a variety of outlets (print, broadcast and digital) Excellent written and oral communication skills with all levels of company staff, clients, and vendors Experience utilizing and managing PR news distribution platforms (Meltwater, Cision or the like); ability to skillfully research and build media target lists Strong attention to detail that allows thoroughness and accuracy to your work An experienced multi-tasker of competing priorities who thrives in high-pressure, fast-paced environments The strong desire to be a team player and ability to work well with a diverse group of professionals

WORKING AT VVK PR + CREATIVE We want the VVK team to be successful and have a healthy work/life balance and commit the following to our team: A positive and supportive team with opportunities for advancement to help all staff develop and grow A flexible hybrid workplace A competitive salary with opportunities for commission and merit bonuses 75% coverage of Health and 50% coverage of Dental and Vision insurance monthly premiumsfor employee and family Long term disability, short term disability and life insurance Parental leave $650 annual professional development stipend $50 monthly cell phone stipend Profit sharing Optional 401K Generous paid time off including “closing” the office between December 24 and January 1 9 paid holidays

TO APPLY Please submit a resume and 2 writing samples (one to include a press release or media pitch created by you) to Laura L’Esperance, SVP, Public Relations at laura@vvkagency.com

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