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Director of Marketing and Communications
4 months ago
Cambridge, Massachusetts,
Job Description DIRECTOR OF MARKETING AND COMMUNICATIONS ,
MIT Museum , to manage marketing, public relations, and social media programs for the Museum. Will promote the Museum locally, nationally, and globally through all forms of media and special marketing initiatives; act as Museum contact and spokesperson; and increase the Museum’s visibility as a representative of MIT’s values and mission. Responsibilities include partnering with the director to determine the Museum’s overall voice and message in the public space; developing a strategic multimedia plan to increase public awareness; acting as chief branding officer; directing creative for promotional campaigns and other initiatives; securing media partnerships and negotiating media buys based on data analysis; planning and implementing marketing campaigns for specific exhibitions, public programs, and earned revenue streams (e.g., Museum Store); supporting fundraising efforts; overseeing website and social media content and tone; owning the customer relationship management system (HubSpot); serving as the central media relations point person; supervising staff; attendance monitoring, analysis, and reporting; representing the Museum at professional and MIT community meetings; partnering on developing operating and special campaign budgets; and other duties as needed.
Job Requirements REQUIRED : bachelor’s degree in a relevant field; five years’ experience in institutional marketing and communications; marketing and public relations experience in a nonprofit, cultural, or educational organization; interest in STEAM subjects; excellent organizational, people-management, writing, editing, and interpersonal skills; ability to manage multiple projects and vendors and work under pressure to meet deadlines; experience motivating staff and external contractors to achieve measurable results; comprehensive knowledge of digital and print communications channels, including advertising; and discretion and judgment with confidential information/issues.
PREFERRED :
museum, cultural sector, or public science engagement experience.
Job #23986-10 Occasional weekend and evening work may be required. Candidates are strongly encouraged to submit a link to a portfolio of successful campaigns or prior work. 5/2/24
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