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Director, Product Marketing

4 months ago

Doral, United States Analytic Partners Full time

Analytic Partners Recognized as a Leader by

The Forrester Wave, Marketing Measurement & Optimization, Q3 2023 Report

“Analytic Partners dominates with data-driven marketing insights.” Analytic Partners is the leader in commercial analytics. Through a combination of expert guidance and technology, we help the world’s largest brands make forward-looking decisions to drive business growth. Our platform, GPS Enterprise, provides adaptive solutions for deeper business understanding, and empowers marketers to make proactive decisions that boost their brands. We turn data into expertise so that our customers can create powerful connections with their customers and achieve commercial success. We’re growing fast, with global operations across our full-service offices in New York City, Miami, Broomfield, Charlottesville, Dallas, Dublin, London, Paris, Hamburg, Munich, Sydney, Melbourne, Singapore, and Shanghai. Analytic Partners Product Team builds data, analytics, and commercial decisioning applications that enable our teams and customers to turn data into expertise. The team is comprised of motivated individuals that do exceptional work. They face challenges together and they win together. Reporting to the VP of Marketing of Analytic Partners, the Director of Product Marketing leads all aspects of Analytic Partners’ s product marketing strategy, including research, positioning, product launches and sales enablement. You’ll apply your deep analytical skills to find opportunities to optimize our go to market paths and product positioning within the Marketing Measurement & Optimization ecosystem. You’ll partner with our product teams, and our marketing and customer engagement teams, to effectively transform features and product launches into cohesive sales positioning and collateral for target audiences. You will own the strategic positioning of the company’s products and solutions throughout the entire product lifecycle and customer experience. What you’ll be doing:

Own Analytic Partners go-to-market strategy, define success metrics, product positioning, campaigns, messaging, and sales enablement Collaborate with cross-functional teams (Product, Sales, Customer Engagement Teams, Finance, Legal, etc.) to define a strategy for Analytic Partners product launches Fuel the organization with conversion-oriented sales enablement content for all parts of the sales funnel Strengthen our competitive positioning by conducting regular market research and competitive analysis to identify market trends, customer needs and competitor strategies. Utilize insights to differentiate our product, refine messaging, and capitalize on market opportunities. Oversee thought leadership pieces (white papers, strategy guides, product briefs, etc) that positions Analytic Partners as a leader in commercial analytics, and partner with marketing on campaigns that drive demand Clearly define and convey the value proposition of Analytic Partners products to internal stakeholders through enablement programs What we look for in you:

8+ years of experience in a senior management role and 5+ years product marketing, preferably in the technology sector Bachelor’s degree or higher Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers Experience with, or a desire to learn about, advanced analytics solutions, and communicating with clients to research and understand advanced analytic solutions and offerings Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics. Strong business and creative writing skills focused on compelling messaging and positioning for technology products Proven track record in data-driven problem solving and strategy Proven process management skills with the ability to design, implement, and optimize, ensuring streamlined workflows and improved efficiencies Ability to travel 20-30% annually Our differentiator is – Our People

We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH. People : We value our people, customers, and partners Passion : We love what we do Growth : Unlimited growth means unlimited potential AP is a customer-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers. As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI here Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law. Country specific benefits: We provide comprehensive benefits package that includes medical, dental, vision, 401k matching, commuter benefits, gym membership reimbursement, open PTO, and company paid holidays. #LI-Hybrid

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