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Product Marketing Coordinator

4 months ago

Waterloo, United States Trek Bicycle Full time

A Bit About Us

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us

Job Description

Trek’s Bike Product Marketing Team is seeking a dynamic Product Marketing Coordinator to support projects that help make Trekbikes.com the world’s favorite bike shop and execute top-notch product launches across all product categories. Reporting directly to the Road Bike Product Marketing Manager, the role presents a unique opportunity to help provide amazing hospitality to our customers and make the world a better place by getting more people on bikes.

If you're passionate about bikes, marketing, and making a positive impact, apply today

What you’ll do as a Product Marketing Coordinator:

Website:

Monitor and respond to content error issues reported on Trekbikes.com. Coordinate with Product Managers to create detailed descriptions for every part of every Trek Road, City, and Kids’ bike with a keen eye for accurate details and consistent formatting. Maintain current and accurate data on bike detail pages including updating copy, images, media reviews, and tech documents. Complete content creation tasks for all bikes including copy proofing, assigning assets and related products, reviewing tech documents, and updating related pages. Maintain accurate data in Size Finder, Bike Finder, and Suspension Calculator, including copy and image updates.

Launches:

Assist Copywriting with messaging and product detail accuracy on all launch asset copy including web pages, e-mails, in-store displays, web and print advertising, presentations, and press releases. Write and edit scripts for product walkthroughs, retailer training videos, and consumer-facing videos. Assemble comprehensive media kits including product details, photography, and other assets in user-friendly formats. Create retailer-facing introduction articles including detailed FAQ and tech documents. Assist with all aspects of photo/video production, including planning and logistics for action photo shoots which may require occasional travel. Coordinate internal Trek staff training on new product. Assist with additional asset creation introducing new product as requested by Product Marketing Managers. Manage creation of platform-specific aftermarket accessory assets to coincide with bike launch timeline

Other:

Manage the shipping/tracking/selling of Road and City marketing bikes. Create additional tech docs and sell sheets as requested by Sales and Customer Service. Coordinate Trek Central app B2C and B2B marketing. Assist with events as needed, including occasional travel to onsite activation.

What you’ll bring to the table:

Mechanical understanding of Trek’s Road, Mountain, and City bikes Familiarity with market and customer segments of all categories of bikes Workfront software expertise Proficient copywriting skills Drive to get shit done fast and right, and work across multiple teams to find the solution Impeccable attention to the small details

Trek Benefits:

Flexible and fun company culture Competitive health care PPO & HDHP medical plan options, Dental insurance, Vision insurance Flexible Spending Accounts (FSA) Free life insurance & optional term life insurance Competitive vacation package 401(k) with match and Employee Stock Ownership Plans (ESOP) 12 weeks of maternity leave with 100% pay Flexible holiday schedule – 10 company holidays Tuition Reimbursement up to $15,000 (Undergraduate & Masters programs) Employee discounts on all product Deep partner retail discounts

We are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.

We are an E-Verify employer.

For more information, please click on the following links:

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish #J-18808-Ljbffr