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Manager, Regional Marketing

4 months ago

King of Prussia, United States GreenThumb Full time

Manager, Regional Marketing (Pennsylvania)

The Role

The Manager, Regional Marketing drives growth in Pennsylvania through developing, managing, executing, and analyzing regional marketing initiatives. They coordinate with local stakeholders, translating brand objectives into tactical programs. Reporting to the Commercial General Manager, they work closely with executive teams, focusing on strategic planning and hands-on brand building. They collaborate across departments to seize immediate opportunities and establish long-term infrastructure for exceptional programming and growth. Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50% is required. Responsibilities

Development of regional marketing priorities, strategies, and solutions Responsible for the planning, coordination and local execution of all centrally and regionally led marketing programs in market, Including but not limited to event sponsorships, In-store events, national and regional, promotions, strain/product launches, wholesale programs, etc. Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain/product launches, national programs, regional promotions/events and retail operations initiatives. Prioritization of opportunities, especially when communicating through digital channels, will be crucial when managing the master calendar. Customizes digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs Development, planning and execution of new product and strain launch strategies. Closely monitors Innovation calendar and stays in constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels. Serves as the "go-to" for central teams to reach out to for any regional marketing Initiatives Ownership of local marketing budgets including tracking spend and measuring return on investment Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI’s local strategies and tactics are market-leading and effective Develop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizations Become the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelines Supervise, develop and manage a team Qualifications

A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb 5+ years’ experience in a related field marketing role or broader marketing, brand, or commercial sales roles Track record of building strong relationships with cross functional and regional partners Experience managing and developing junior marketer(s) is preferred A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs Ability to think strategically and connect high-level strategic objectives to tactical program needs and development Knowledge of local on and off-premise cannabis market, including local laws and statutes Strong budget management skills with previous budget management and oversight experience Ability to gain and maintain an in-depth understanding of target consumer and market trends Compliance with all standard safety requirements and guidelines Strong communication skills – written and verbal Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulness Adapts and thrives in a demanding, fast-paced environment Possesses a high level of critical thinking Operates with a high level of professionalism and integrity, including dealing with confidential information Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb. Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50% Additional Requirements

Must pass

any and all

required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must possess valid driver’s license Must be a minimum of 21 years of age Must be approved b

y state badging agency to work in cannabis industry What are your compensation expectations for this role?

* Are you a former Green Thumb Industries (GTI) or RISE Dispensary employee who has been on the GTI payroll or has been employed by a GTI managed/affiliated business?

* Internal candidates: please use the internal career site

to submit your application. -- If you were referred by a current Green Thumb employee, please specify the full name of the person who referred you below. Please enter only

one

name.

Do you have any agreements from a prior employer that prohibits or restricts you from working at Green Thumb?

* -- At Green Thumb, we believe in the "and beyond" when it comes to our team. Tell us about a time you acted in the "and beyond" in your job.

Will you require Visa sponsorship now or in the future?

* -- Are you authorized to work in the United States?

* -- Please confirm you are over 21 years of age.

* -- For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely

voluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. How would you describe your gender identity? (Select one) Male Female Non-Binary/Third Gender I don't wish to answer

Are you Hispanic/Latino? (Select one) Yes No

How would you describe your racial/ethnic background? (Select one) American Indian or Alaskan Native Asian Black or African American Native Hawaiian or Other Pacific Islander White Two or More Races I don't wish to answer

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning? (Select one) Yes No I don't wish to answer

Are you a protected veteran or active member of the United States Armed Forces? (Select one) Yes, I am a protected veteran or active member No, I am not a protected veteran or active member I don't wish to answer

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