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Communications & Marketing Specialist

3 months ago

Baltimore, United States Medifast, Inc Full time

About The OpportunityAt Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time®. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.Overview Of PositionMedifast is seeking a Communications & Marketing Specialist to assist with a variety of PR and marketing supporting the company's OPTAVIA PR & influencer programs, Medifast PR and marketing, the organization's corporate social responsibility program and reporting. This role will support the PR and corporate marketing team to help drive customer acquisition and increase brand awareness. This position will help craft the company's corporate social media content, lead the company's corporate social responsibility program, work with agency partners and internal and external stakeholders to develop marketing and communications materials. They will also compile the reports on behalf of the communications and marketing team. This person should have excellent communication skills both written and verbal and be passionate about learning as it relates to PR, social media and corporate social responsibility programs and analytics.This person should have excellent communication skills both written and verbal and be passionate about learning as it relates to PR, social media and corporate social responsibility programs and analytics.Opportunity HighlightsThe global obesity crisis continues to impact people of all ages and socioeconomic backgrounds, and now with the advancement in innovative medical solutions, there is greater consumer and commercial interest in health and wellness than ever before.Adoption of medically supported weight loss solutions has accelerated rapidly but many consumers are struggling to understand the role that medication can play in supporting long-term health.Weight loss medications alone are not a sliver bullet, but when paired with lifestyle changes, clinician care and foundational drivers of wellbeing, including nutrition and exercise, it can play an important role in addressing significant health challenges faced by people around the world.This person will have the opportunity to support tactically execution as we transform Medifast and OPTAVIA in this dynamic landscape.Job ResponsibilitiesLead the cultivation of positive relationships with nonprofit partners.Work with HR to provide opportunities for employees to participate in events.Generate yearly report showcasing what impact CSR has had on the company. Provide IR with talking points on a quarterly basis with relationship to CSR accomplishments.Support the tactical pull through of OPTAVIA influencer campaign efforts.Support the tactical pull through of Medifast PR efforts.Work with agency to manage content calendar, brainstorm ideas, draft submissions. Collaborate with Creative Services to develop supporting graphics.Lead development of Medifast annual report, awards submissions process, and support the tactical execution of website enhancements and security updates with creative agency and internal digital product team. (Option to move to MED marketing person).Manage social, web and analytics for both OPTAVIA PR and Medifast PR and marketing.ScopeThis person executes tactical PR and marketing plans to ensure campaigns and assets are developed and launched in alignment with pre-approved timelines. In addition, this person work ensure campaigns are effectively measured and reported out on.This position supports the corporate social responsibility initiatives while maintaining the continuity of HHFA program.Knowledge, Education, Skills & AbilitiesBachelor's degree in PR, marketing, journalism, communications, or other related fields required.4+ years of experience in marketing, PR, comms or related fields.Advanced written and verbal communications skills.Strong knowledge of social media landscape.Passion for our mission.Ability to execute tactical plans with attention to detail and confidence.Strong project management skills.Curious about learning new skills and ongoing training.Core values: Accountability, Integrity, Courage, Teaming, Empowerment, Partnership and Diversity.At Medifast, Relationships Are At The Center Of What We DoWe thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be OUTSTANDING. The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity. These values aren't just words on a page - they are celebrated as a core part of the company's philosophy.We Lead By...Mastering Relationships: We build trust, promote collaboration and we are reliable.Being innovative: We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.Simplifying: We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.Anticipating: We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.About Medifast®:Medifast (NYSE: MED) is the health and wellness company known for its habit-based and coach-guided lifestyle solutionOPTAVIA®, which provides people with a simple yet comprehensive approach to address obesity and support a healthy lifestyle.OPTAVIA's holistic solution includes lifestyle plans with clinically proven health benefits, scientifically developed products, and a framework for habit creation - all reinforced by independent coach support for customers on their weight loss journeys. Through its collaboration with national virtual primary care provider LifeMD® (Nasdaq: LFMD) and its affiliated medical group, the holistic solution now includes access to GLP-1 medications where clinically appropriate. Visit theOPTAVIAandMedifastwebsites for more information and follow Medifast onXandLinkedIn.Thank you for taking the time to learn more about Medifast.#LI-YC1