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Marketing Manager

3 months ago

Hackensack, United States CareerBuilder Full time

As our Marketing Manager youll play a critical role by helping the marketing team keep things organized and moving forward across a variety of marketing programs.

Marketing Manager is responsible for working with other marketing staff to develop unique campaign ideas to market a companys products, services. The ideal candidate duties include supporting advertising campaigns, support day-to-day social media marketing initiatives, campaigns and strategy along with price strategies and targeting the demographic data of UP Solutions target audience as well working as part of a team to accomplish tasks by set deadlines and making adjustments throughout marketing campaigns to achieve better engagement from B2B and B2C.

Key responsibilities include:

Collaborating with sales, marketing, advertising, product design and product development to planning promotional marketing campaigns.
Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts.
Conducting market research to determine a target audiences needs, wants, habits, interests and other and other relevant factors used in creating targeted marketing campaigns.
Conducting competitor product research and competitive price analysis.
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising)
Work directly with designers, social media, YouTube and content to design and implement key marketing campaigns and experience using social media platforms for paid advertising.
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Assist various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Regularly perform thorough keywords research along with Identify our buyer persona to better target identified audiences and implement our SEO strategy.
Requirements and skills

Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite) and applications (Web analytics, Google Adwords etc.)
Well-organized and detail oriented
Exceptional communication and writing skills
Bilingual (English/Korean)
Benefits

Group Health Insurance ( Medical, Dental, Vision)
Employer paid Life Insurance
Paid Sick and Vacation Time
401k 3% matching
Gym Reimbursement
Employee Referral Program
Friday Company Lunch