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Marketing Director
4 months ago
POSITION OVERVIEW:
Phillips & King, a subsidiary of Kretek International, Inc., distributes thousands of diverse products to independent and small chain convenience, tobacco and liquor retailers across the U.S. Phillips & King is pioneering a complete digital transformation of its business designed to help retail stores more easily discover and stock the products their customers crave. Built on the belief that the future of all B2B wholesale e-commerce is digital, well use our new web platform to connect the diverse community of over 150,000 independent convenience retailers with an endless aisle of products they need to sell and thrive. Were looking for smart, resourceful and passionate people to join our team.
Job Summary:
The Marketing Director oversees all aspects of the marketing strategy, planning, and execution for the company. They are responsible for developing and implementing comprehensive marketing plans that drive brand awareness, customer acquisition, and revenue growth. The Marketing Director collaborates with cross-functional teams to ensure alignment with business objectives and effectively manages marketing budgets to maximize ROI.
Key Responsibilities:
Sales Channel Strategy: Develops and implements a comprehensive sales channel marketing strategy aligned with business objectives, focusing on customer acquisition, retention, and conversion optimization.
Digital Marketing Campaigns: Leads the planning, execution, and optimization of digital marketing campaigns across various channels, including paid search, display advertising, social media, email marketing, and affiliate marketing.
Website Optimization: Collaborates with the web development team to optimize the e-commerce website for usability, performance, and conversion rate optimization (CRO). Implements A/B testing and other tactics to improve user experience and drive sales.
Content Strategy: Develops a content strategy for the e-commerce platform, including product descriptions, landing pages, blog posts, and multimedia content. Ensures content is optimized for search engines and aligned with brand messaging.
Customer Acquisition: Implements strategies to acquire new customers through targeted advertising, lead generation campaigns, and strategic partnerships. Utilizes data-driven insights to identify high-value customer segments and optimize acquisition efforts.
Customer Retention: Develops and executes retention strategies to increase customer loyalty and lifetime value. Implements email marketing campaigns, loyalty programs, and personalized recommendations to engage and retain customers.
Performance Analytics: Establishes key performance indicators (KPIs) to measure the effectiveness of e-commerce marketing initiatives. Analyzes metrics such as conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS) to optimize campaign performance.
Market Research: Conducts market research and competitive analysis to identify trends, opportunities, and threats in the e-commerce landscape. Stays abreast of industry best practices and emerging technologies.
Cross-Functional Collaboration: Collaborates with product development, sales, and customer service teams to ensure alignment of e-commerce initiatives with overall business goals. Facilitates communication and coordination across departments.
Team Leadership: Manages a team of digital marketing professionals, providing guidance, mentorship, and performance feedback. Builds a high-performing team that excels in creativity, collaboration, and execution.
Job Requirements:
Bachelor's degree in Marketing, Business Administration, or related field;
Master's degree preferred.
Proven experience (5 years) in a senior marketing role, with a track record of driving successful marketing strategies and campaigns.
Strong leadership and managerial skills, with the ability to inspire and motivate teams.
Excellent communication, presentation, and interpersonal skills.
Strategic thinker with a data-driven and results-oriented approach.
Proficiency in marketing analytics tools and platforms.
Creative problem solver with the ability to thrive in a fast-paced environment.
Experience in B2B and B2C marketing.
Demonstrated understanding of digital marketing techniques and technologies.
Proven ability to manage budgets and optimize marketing spend for maximum ROI.
Certification in Marketing (e.g., AMA, CIM) is a plus.
This role involve occasional travel.
Physical Requirements:
Ability to sit for extended periods. The ability to lift 25lb regularly and occasionally up to 50lbs.
Safety:
The incumbent must be able to perform this job safely without endangering the health or safety of self or others.
Supervisory Responsibility:
The position will supervise Marketing and E-Commerce team and will report to the VP of Marketing and Purchasing.
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change or be added at any time per business needs.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
