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B2B Marketing Campaign Manager
4 months ago
What we’re building and why we’re building it.
Every month, millions of Fetch app users are rewarded for buying brands they love and discovering new favorites. From the grocery aisle to the drive-through, Fetch makes saving money fun by turning receipts into rewards, and that’s why we frequently top app-store rankings. It’s not just our users who believe in Fetch’s growth: with SoftBank, Univision, and Hamilton Lane investing, and partners ranging from challenger brands to the Fortune 500, we are bringing consumers and brands together in a way that excites the marketplace.
When you work at Fetch, you’ll play a major role in the nation’s #1 reward platform that drives brand loyalty by connecting consumers directly with their favorite brands.User and partner success is at the forefront of everything we do, and we value employee success and happiness just as much. Ranked as one of America's Best Startup Employers by Forbes for two years in a row, we’re proud of our people-first culture rooted in trust and accountability. We empower employees to challenge ideas, think bigger, and find ways to bring the fun to Fetch.
Fetch is an equal employment opportunity employer.
Internal Job Posting at Fetch
Fetch is an equal opportunity employer.
Referrals:
Please submit all referrals through Greenhouse and DM Dakota Favors if you have any questions. Candidates who are not submitted as referrals through Greenhouse will not be progressed forward. Candidates who do not meet the location or role qualifications are valued but will not be progressed forward in the process.
The Role:
The Fetch B2B Marketing team is responsible for powering the full Fetch sales marketing funnel and customer journey. Fetch is looking for a B2B Marketing Campaign Manager to own external B2B marketing campaigns that are strategically targeted across multiple channels, create and manage the overall campaign calendar aligned with personalized creative, while monitoring and optimizing the customer acquisition process. This role will cross-collaborate across a number of teams at Fetch with a goal of driving leads, creating email nurture processes, and increasing brand awareness. The ideal candidate possesses expert knowledge of campaign strategy in a business-to-business environment.
Must be based in Madison or Chicago.
Department:
Marketing, Aquire, under Marissa Choy
Reports to:
Marissa Choy, Senior Marketing Manager, B2B
Scope of Responsibilities:
Manage and launch multiple integrated B2B campaigns across sales marketing funnel with branded messaging and value propositions, tied to custom landing pages utilizing tracking and reporting
Track quality of inbound leads while maintaining overall health of sales marketing funnel.Monitor lead quality and volume per channel, discover ways to optimize, and report out on lead conversion status.
Manage digital paid sponsorships including planning and executing podcast episodes, bylines, interviews, editorial articles, newsletters, and videos
Own creation of email nurtures and lifecycle journeys that support targeted demand generation at the top of funnel
Lead the day-to-day execution and management of B2B paid campaign channels, including reporting, adjustments & optimizations
Build a deep understanding of the Fetch product and our unique partnership offerings for medium to large enterprises
Develop and maintain a campaign calendar with multiple programs running that drive engagement and growth
Drive business development efforts while collaborating with internal teams across Marketing, Product, and Revenue Generation
Monitor overall and campaign-specific budget pacing and performance, making changes to maximize ROI for our total budget
Assist in the creative process including asset needs identification, creative development process, creative QA, trafficking, tracking, and launch
The ideal candidate:
2-4 years of hands on experience using paid digital marketing to drive lead generation, engagement and site traffic from business decision makers and influencers
Previous experience in digital media planning and buying; experience managing LinkedIn and Google Search campaigns is a must
Experience working with CRM and email marketing automation systems (Marketo, Salesforce, Iterable, Hubspot)
Experience being collaborative and hands-on in the design and creation of paid ads (hard skills like Adobe Illustrator, etc NOT required)
Proactive self starter comfortable navigating fast-paced environments with multiple projects
Precise attention to detail with the ability to work independently
Strong proficiency in Excel/Google Sheets
Prior experience with Google Analytics, Salesforce Marketing Cloud (SFMC) is preferred
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