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Vice President, Product Marketing

3 months ago

Boston, United States CareerBuilder Full time

Vice President, Product Marketing
About the Company
Successful cloud-based platform providing B2B marketing & digital media solutions
Industry
Online Media
Type
Public Company
Founded
2004
Employees
501-1000
Categories
Digital Media
Publishing
Cloud Computing
Analytics
Video
Enterprise Software
SAAS
Technology
B2B
Information Technology & Services
Enterprise
Media
Data Processing
Internet TV
Journalism
Livestreaming
Management
Mobile
Mobile Video
Online
Online Video Platform
Streaming Video
Tv Everywhere
Video Hosting
Video Player
Video Production
Video Streaming
Web Development
Wimbledon Championships
Advertising
Specialties
online video platform
video publishing
cloud encoding services
cloud video
enterprise video
video marketing
video hosting
enterprise video platform
video for business
live event streaming
live streaming video
video streaming
monetize video
and video platform
About the Role
The Company is seeking a Vice President of Product Marketing to lead a global team in all aspects of product marketing. This pivotal role involves developing a comprehensive product marketing strategy, creating compelling messaging, and orchestrating successful product launches. The successful candidate will be responsible for market research, customer insights, and translating these into actionable marketing strategies. Additionally, the role includes overseeing the development of marketing collateral, collaborating on integrated marketing campaigns, and providing robust sales enablement support. The VP will also work closely with the customer success team to drive satisfaction, advocacy, and support cross-sell and upsell opportunities. Applicants should have a Bachelor's degree in a related field, with an MBA preferred, and at least 10 years' of experience in product marketing, including 5 years' in leadership roles. A proven track record in SaaS technology companies, strong understanding of SaaS business models, and excellent communication skills are essential. The ideal candidate will be a strategic thinker with a data-driven approach, a highly collaborative mindset, and the ability to influence stakeholders at all levels. Experience in fast-paced, agile environments and the ability to adapt to changing market dynamics are also required. The role demands a leader with a positive attitude, strong analytical and project management skills, and the ability to inspire and motivate cross-functional teams.
Hiring Manager Title
Chief Marketing Officer (CMO)
Travel Percent
Less than 10%
Functions
Marketing
Product Marketing