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Digital Marketing Specialist

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Job Type Full-timeDescriptionRoofingDirect.com is seeking an experienced and motivated person to join our team A successful Digital Marketing Specialist will provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies across multiple channels.As a Digital Marketing Specialist, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.Key Job Responsibilities:Coordinates with our existing marketing vendors and works closely with the Digital Operations Manager Manages all ad campaigns for digital marketing channels including Google, Bing, and FacebookDevelops custom ad copy and generates other creative assets to be used on all digital advertising platformsMonitors campaign performance and makes adjustments as needed and under the direction of the Digital Operations ManagerPerforms routine campaign management tasks to ensure alignment with the rest of our digital marketing strategiesOversees ongoing optimization projects to improve ad performance specific to each marketing channelStays up to date on all relevant changes to each marketing channel and advises on any updates that need to be made in order to keep our campaigns and/or account in good standingSpearheads our organic marketing efforts by overseeing the SEO health of our product listings and web pagesUnder the direction of the Digital Operations Manager, comes up with original content specific to our business and industryCreates, edits, and publishes 2-3 unique blog articles per monthManages all Roofing Direct social media accounts and develops and schedules posts on a weekly basisCreates keyword specific content for products, categories, and brandsManages our email marketing platform and oversees all campaigns within itUnder the direction of the Digital Operations Manager, manages all customer lists and the creation of campaigns and journeys/flowsDesigns and builds custom email content under the direction of the Digital Operations Manager that is industry compliant and optimized for multiple ESPs and devicesSchedules and sends emails based on optimal time and date windows from historical dataMonitors campaign performance in comparison to business goals and industry averagesCreates customized dashboards and reports tailored to specific performance metrics that are updated daily and monthlyMiscellaneous other projects as assigned with an emphasis on improving site health and search engine optimizationOther: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.** RoofingDirect.com participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee's Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.RequirementsRequired:Minimum 2-3 years of Digital Advertising experience with Google and Microsoft (experience in managing Shopping, Performance Max, and Search Ad campaigns is preferred)Familiarity with Google's Advertising Platform (Analytics, Merchant Center, Search Console)Proficient with various social media platforms as well as the data tracking tools associated with themUnderstanding of core SEO principals and best practices Very strong organization and time management skillsAbility to translate complex topics into common languageAbility to quickly learn and process new informationStrong written and verbal communication skills and the ability to work collaboratively with team members and supervisorAbility to work in a fast-paced startup environment and adapt to changing prioritiesAbility to prioritize and work on multiple projects at once with a high degree of accuracyProficient in Microsoft Office - Teams, Word, Excel, Outlook, etc.Authorized to work in the United States. Nice to have:Bachelor's degree in Marketing or a related fieldExperience working for an eCommerce businessFamiliarity with other marketing platforms including Facebook and TikTok Experience with email marketing tools such as Klaviyo