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Category Leadership Advisor

4 months ago

Rogers, United States Kraft Heinz Company Full time
Job Description

The Category Advisor is a critical member of our sales organization that is able to distill insights from a variety of data sources to develop business plans that drive category and Kraft Heinz volume. This position leads all activities relating to optimizing assortment and space management for assigned categories and customers by using a broad set of analytical tools.

We are looking for a team member who will be the expert on key Kraft Heinz categories, customers' shoppers, insight development, efficient assortment, and optimal shelf placement. The Category Advisor finds opportunities and addresses both Kraft's and the customer's needs through the integration of research (primary and secondary), analysis, insights, reporting and presentation. This person will apply and integrate buying dynamics such as purchase frequency, buy rate, buyer conversion and category leakage to consumer and shopper research to develop business-building recommendations. This team member will conduct assortment analysis, SKU optimization, and build planograms by using syndicated tools.

Essential Functions & Responsibilities
  • Draw key insights and business recommendations on distribution, assortment, pricing, and promotion by analysis of syndicated data (scanner, HH panel, Spectra, etc.)
  • Develop and integrate consumer, shopper, and retailer insights to better advise targeted strategies, plans and decisions
  • Use insight resources to prioritize consumer and shopper needs and opportunities
  • Integrate data to develop impactful customer-specific selling stories in support of key category business building initiatives.
  • Liaison to internal/external supply chain regarding efficient assortment
  • Lead broader space initiatives across aisle and store
  • Understand and apply best-practice category management process
  • Implement Kraft Heinz Foods shelving principles and standards
  • Partner with Customer Business Leads in the development of insight-based new item presentations
  • Apply the full suite of tools against business issues >> expand and add detail on this depending on role/team
  • Conduct training of customer teams to broaden their understanding of sales information and tools available for business tracking and analysis
  • Any specific responsibility for customer/team
Expected Experience & Preferred Skills
  • Applicable experience in consumer packaged goods industry
  • Strong analytical and problem solving capability
  • Demonstrated syndicated and panel data knowledge, and space management software skills
  • Applied project management and training experience
  • Ability to comprehend and sell space management concepts within the context of category management
  • Strong written and oral communication and interpersonal skills
  • Tested experience with Microsoft Office products
Work Environment & Schedule

This position is considered a Normal office environment with limited travel or visits to external locations; offices are open workspaces Additionally, this role requires work a salaried, exempt schedule to best execute against customer and internal expectations.

Physical Requirements
  • Willingness to drive and/or travel as needed
  • Operate a computer and view screens for ~100% of work schedule


This job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without notice.

Location(s)
Rogers Sales

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com