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Marketing & Communications Specialist
1 month ago
Lawrence Public Library is looking for a creative and energetic Marketing & Communications Specialist to help tell Lawrence Public Library's story, champion our offerings, and advance the library's mission to inspire our community to imagine more for their lives through learning, connecting, creating, and growing. The Marketing & Communications Specialist works in the Department of Development and Community Partnerships and reports to the Marketing & Communications Supervisor.
A little bit about us.
At Lawrence Public Library, we have a supportive, collaborative, and at times playful work culture. We are committed to providing excellent library service to our community, but also don't take ourselves too seriously. Our staff are creative problem-solvers and can balance multiple projects at once. We love learning, trying new things, and aren't afraid to take risks. Staff well-being is one of our core values, and we take measures to support our employees in maintaining a healthy work-life balance.
What our ideal candidate looks like.
You are creative, curious, and passionate about learning. You listen well and have a talent for finding stories in surprising places. You enjoy staying busy, adapt quickly, and handle unexpected challenges with ease.
As the Marketing & Communications Specialist, we'll need you to:
Act as the library's internal journalist, generating story ideas from team meetings, department reports, and library events, and crafting diverse written content to inform staff, patrons, stakeholders, and the public about library news, services, resources, and eventsAssist in developing and preparing strategic communications in a variety of formats appropriate to target audiences including, but not limited to, print materials, direct email campaigns and bi-monthly eNewsletters, social media, surveys, webpage news content, annual community impact report, and advertising and web copyServe as lead copywriter, proofreader, and editor for library written communications including, but not limited to event descriptions, website copy, print publications, and press releasesBe the point person for the library's social media marketing efforts; lead content creation; keep up on rapidly changing best practices, tools, analytics, and requirements for each platformHelp develop event and product marketing for signature events, library collections, services, and resources to increase use and grow new usersMaintain universal standards for communications policies, guidelines, procedures, style guides, and templates for event descriptions, webpage copy, and eNewsletters to ensure consistency clarity across channelsFunction as media contact; orchestrate and send press releases; field media inquiriesMaintain the library's promotional merchandise inventory and display suppliesRequired qualifications
Bachelor's degree in Marketing and Communications, Public Relations, Journalism, or an equivalent combination of education and experienceExperience in web content production, copywriting, editing, and communicating effectively with diverse populationsWorking knowledge of Google Workspace (Gmail, Docs, Sheets, Drive, etc.)Excellent communication (oral and written) and presentation skillsProficient in or ability to learn Associated Press (AP) Style writingExperience planning and creating engaging social media content and campaignsPreferred qualifications
Hands-on experience in digital marketing and SEO copywritingExperience working in public library communications and marketing capacityExperience working in events promotionExperience using Adobe InDesign to create print materials from a templateExperience using Google Analytics and data analysis toolsWorking knowledge of photo and video editing softwareExperience creating strong, but simple graphics for social mediaEvent photography experienceExperience leading small teams and/or focus groups
We support diversity and inclusion. Lawrence Public Library embraces diversity and promotes inclusion in its mission, hiring, and operations. The library actively seeks individuals whose commitments and contributions will advance our mission to be a diverse, equitable, and antiracist organization. Lawrence Public Library is an Equal Opportunity Employer.
This is a full-time Specialist position. Pay is $22.44 per hour and includes a generous benefits package. If this sounds like the job for you, please consider joining our team at Lawrence Public Library by submitting a job application, resume, and cover letter. For references, please be sure to include people that have worked with you in the past and can speak to your strengths. The application deadline is July 21. After the position closes, we will review applications and be in contact with you by July 25. Please do not contact us to follow up on your application before July 25 - we appreciate your patience
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