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Marketing Manager
3 months ago
ABOUT THE COMPANY
Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 200 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century-long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.
Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 300 employees. We are looking for the best and brightest talents to join our company and work together to bring the next level of success
BENEFITS
Medical, dental, life insurance covered by the company
401(k) retirement plan with company match
Two (2) weeks vacations
Ten (10) paid holidays
Hybrid work schedule available (for eligible positions)
POSITION SUMMARY
We are seeking an experienced Marketing Manager - Branding to oversee the development and execution of our brand strategy. This position will be responsible for managing and enhancing the Lee Kum Kee brand through effective brand management, public relations, and branding initiatives. The ideal candidate will have a proven track record of successfully developing and implementing brand strategies that drive business growth across retail and foodservice market segments.
KEY RESPONSIBILITIES:
Develop and execute brand strategies that align with business goals and drive brand awareness (TOMA), loyalty (Household Penetration) and brand equities registration (Brand Health Tracking).
Manage all aspects of brand marketing, including consumer aspiration understanding, brand story and creative adaptation and development, and brand ambassadors / endorsers / collaboration strategy.
Develop and implement public relations strategies to increase brand visibility and credibility.
Oversee the development of branding initiatives, including advertising, promotions, and events.
Monitor and analyze brand performance and adjust strategies as needed to improve brand equity and drive business growth.
Collaborate with cross-functional teams, such as Sales, Global Marketing and Corporate Affairs, to ensure effective execution of branding initiatives.
Manage branding budgets and ensure timely and effective use of resources.
Stay up-to-date with industry trends and best practices in brand management and public relations.
COMPETENCIES
Problem Solving
Drive for Results
Managing & Measuring Work
Building Effective Teams
Motivating Others
SUPERVISORY RESPONSIBILITIES
This job will not have supervisory responsibilities initially. As business continues to grow and team continues to expand, might have managerial responsibilities in the future. Supervisory responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION, SKILLS and/or EXPERIENCE
This position requires a Bachelor’s degree in marketing, Business Administration or related discipline from an accredited university/college.
Minimum of 5 years of experience in brand management, public relations, or branding for consumer packaged goods, preferably in the food industry or at a Fortune 500 CPG (consumer packaged goods) companies or reputable CPG advertising agencies; plus 2+ years related experience in a managerial role.
Proven track record of successfully developing and implementing brand strategies that drive business growth.
Strong understanding of brand management principles and best practices.
Experience working in multinational corporations while utilizing change management skill in a dynamic, fast-paced, innovative environment.
Strong strategic thinking and analytical skills, with the ability to translate business goals into effective marketing strategies and analyze data to make data-driven decisions.
Excellent written and verbal communication and collaboration skills.
Ability to manage multiple projects simultaneously and work in a fast-paced environment.
Strong strategic and analytical thinking with solid “CAN-DO” attitude.
Pursue innovation and change with a mindset of continuous improvement.
Excellent leadership skills to drive non-reporting teams to work toward the common goal.
Exceptional ability to develop and cultivate strategic relationships.
Strong presentation, organization, and time management skills.
Ability to organize, set priority, manage and measure work.
Ability to make timely decisions, handle multiple projects, work under pressure, meet all deadlines and be flexible in work schedule.
Ability to work within an integrated operating enterprise, coach peers and teams in executing complex programs, deal with ambiguity and conflict management.
A team player to drive company goal and core value.
Ability to motivate others, build effective teams, direct others.
Proficient in MS Office including Excel, Word, PowerPoint and Outlook.
Good understanding of financials and budgeting process.
LANGUAGE SKILLS
The individual must possess excellent written and verbal communication and presentation skills in English to communicate clearly, accurately and with impact.
Proficient in English and Chinese are a must.
MATHEMATICAL SKILLS
The individual must be able to apply basic mathematical concepts to perform daily functions.
The individual must be able to understand and interpret marketing research reports.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to use hands and fingers to perform daily job functions (such as using a computer keyboard, cell phone, and office equipment).
Regularly required to stand, sit, kneel, stoop or walk; talk or hear; taste or smell when performing essential functions.
Occasional lifting and/or moving up to 50 pounds necessary (e.g., moving products, supplies, materials, or samples).
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The noise level in the work environment is light to moderate.
The position is often in a typical office setting.
This position requires up to 25% travel; most travel is outside the local area and overnight. Some of the travel may be international.
It is Lee Kum Kee’s policy to seek and employ the most qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, color, religion, national origin, age, sex, sexual orientation, disability or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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