Corporate Communications Coordinator

1 week ago

Greensboro, United States Kontoor Brands, Inc. Full time
Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

Corporate Communications Coordinator

About Us: Kontoor Brands

At Kontoor Brands, Inc. (NYSE: KTB), a global lifestyle apparel company with a portfolio that includes two of the world's most iconic brands, we believe we can make a difference in the world by inspiring people to live with passion, confidence, and style. We do that by designing, manufacturing and distributing high-quality products under the Wrangler® and Lee® brands that look good and fit right. Headquartered in Greensboro, Kontoor Brands has a large international footprint with a global workforce of 14,000 operating in over 60 countries.

Our Corporate Communications team based in Greensboro is vital to fulfilling our purpose and achieving our success as a company. We are strategic partners working in-sync with other key functions across the organization to foster a culture of integrity, high-performance, and purposeful storytelling. We apply our expertise and practice our craft in meaningful ways, leaning into opportunities that push the boundaries of how communications can be a catalyst for driving change, elevating culture, and forging new relationships with a diversity of stakeholders. We value every team member's individualism, creativity and authenticity, while working together for collective impact. We push each other to dream big and bring bold ideas forward to position Kontoor and its storied brands for success.

About The Role: Corporate Communications Coordinator

We are looking for a motivated, self-starter who is a skilled storyteller and enthusiastic about power and influence of social media. The Corporate Communications Coordinator is a team player who is responsible for driving Kontoor Brands' social media engagement and brand awareness on corporate channels, as well as coordinating closely with Lee and Wrangler social media and marketing teams to amplify bigger company moments. This position will serve as a leading champion of social media engagement for Kontoor employees and executives, while also providing additional internal and external communication support for Kontoor's global Corporate Communications team.

As a key member of our team, the Corporate Communications Coordinator will network across various teams to mine for compelling stories, content ideas, and opportunities for strategic collaboration. The Coordinator will craft, edit, and post social media content in a variety of formats, from text and photos to video reels. The role will serve as social media subject matter expert for Kontoor Brands, providing an informed point of view that draws on experience and insights from data analytics, social listening, and emerging trends. The Coordinator will closely monitor social media and traditional news outlets to protect the company's reputation and monitor competitor activity. The successful candidate will regularly deliver reports with analysis of social media trends and metrics to monitor the performance of our online content.

Key Responsibilities of this Role

Media Content Production:
  • Ideate, craft, edit and post compelling social media content for Kontoor's LinkedIn, Instagram and YouTube channels.
  • Network across global company and Lee & Wrangler brands to surface compelling stories while helping to foster a culture of strategic corporate storytelling.
  • Shoot and edit Instagram reels and YouTube shorts.
  • Write compelling and concise copy for social and occasional website stories.
Reporting, Analysis, Monitoring and Media Management:
  • Develop regular social media monitoring reports to measure platform growth, content performance and engagement.
  • Monitor industry social media accounts and traditional news outlets to produce daily reports and weekly reports on headlines, story trends and high-level analysis
  • Manage social media calendars to schedule posts and publish content across channels.
  • Track and coordinate with Kontoor's social media influencers and ambassadors to strategically amplify content, promote a culture of social storytelling, and drive engagement.
  • Collaborate with external agency partners on Kontoor's social media strategy and approach.
  • Stay current on the latest digital media and social media trends and best practices.
Internal Communications Support
  • Ability to draft, edit and proofread employee-facing emails from functional partners including HR, IT and Legal
  • Cross-post relevant social media content to Kontoor's internal intranet
  • Maintain relationships with Employee Resources Groups (ERGs) and other internal counterparts to advise on communications/storytelling related to company culture
Job Skills
  • Knowledge and familiarity with LinkedIn, Instagram and YouTube platforms
  • Experience editing videos for Instagram reels and YouTube shorts
  • Basic photo editing skills
  • Strong writing and proofreading skills.
  • Familiarity with Canva or similar graphic design tools
  • Extremely well organized and detail oriented.
  • A passion for storytelling, networking, and best practice social media monitoring and data analysis.
Profile for Success: A Checklist for Our Ideal Candidate
  • Are you a hyper-connected social media native who lives and breathes social media?
  • Do you have a flair for creating engaging content and a knack for spotting the latest trends?
  • Do you have a genuine enthusiasm for building and nurturing online communities, fostering meaningful interactions, community engagement, and conversations?
  • Are you skilled in graphic design or video editing with the ability to produce eye-catching visuals and compelling storytelling?
  • Do you have a solutions-driven mindset with the ability to pivot quickly to help the team win?
  • Do you rise to the challenge of working cross-functionally with diverse partners to bring fresh ideas and energy to team dynamics?
  • Are you actively engaged across social media platforms to remain current on emerging trends, best practices, tools, and algorithms to continually improve engagement strategies?
  • Do you have the analytical ability to interpret data insights while keeping creativity at the forefront of content strategy?
  • Are you passionate about storytelling and open to constructive criticism, with a thirst to learn from others and constantly improve your trade?
Experience/Education
  • 2-3 years of experience managing and producing corporate social media with a proven track record of success driving engagement and growth
  • Experience working at an agency and with social media/data/media analytics know-how or as a social media content producer is a plus.
  • Experience working in apparel/retail a plus.
  • This job is based in Greensboro, North Carolina.
#LI-BE1

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.

When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.

Our Kontoor D&I Mission

At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.

Our Kontoor D&I Commitment
  • Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
  • Ensure an equitable environment that attracts & promotes diverse workforce
  • Foster inclusivity, ensuring employees feel they can bring their whole selves to work

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