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[Hybrid] Senior Competitive Analyst

3 months ago

Plano, United States The Ladders Full time
  • Job Title: Senior Competitive Analyst
  • Job Type: Regular Full-Time, Hourly
  • Duration: 17W, 3D
  • Bachelor's degree in marketing or equivalent training required
  • 8-10 years related experience required
  • Hybrid: M-THUR Onsite, Friday Remote
Compensation
  • $45/hr
Location
  • 6625 Excellence Way, Plano, TX, USA
Benefits
  • Medical Insurance (Health, Dental & Vision)
  • 401(k) with Company Match
  • Paid Time Off
  • H1B/Green Card Sponsorship for qualified employee
  • Hands-on experience at global industry leader Samsung
  • Opportunities for career advancement
Summary

The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Develop and implement procedures for identifying advertising needs.
  • Direct trained survey interviewers.
Skills
  • Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
  • Ability to work independently and manage one's time.
  • Knowledge of principles and methods for showing, promoting, and selling products or services.
  • Knowledge of media production, communication and dissemination techniques and methods.
Education/Experience
  • Bachelor's degree in marketing or equivalent training required.
  • 8-10 years related experience required.
KEY RESPONSIBILITES/REQUIREMENTS:

Responsibilities:
  • Conduct comprehensive competitive analysis to assess market dynamics, competitor strategies, and consumer preferences in the mobile, home entertainment, and digital appliances segments.
  • Collect and analyze data from various sources, including market reports, industry publications, and internal databases, to identify emerging trends and opportunities.
  • Collaborate closely with the Senior Manager of Competitive Intelligence at Samsung to align analytical objectives with the subsidiary's Mystery Shop Data needs.
  • Utilize in-house tools, Tableau and techniques, with a focus on Excel, to organize and interpret complex data sets.
  • Prepare detailed reports, presentations, and dashboards to communicate findings and insights to key stakeholders.
  • Collaborate with cross-functional teams, including product management, marketing, and retail execution sales teams, to provide strategic insights and support decision-making processes.
  • Monitor competitor activities and industry developments to stay informed of market trends and emerging threats or opportunities.
  • Assist in the development of competitive intelligence strategies and frameworks to enhance the company's competitive position.
Qualifications:
  • Bachelor's degree in Business, Accounting, Finance, Marketing, Economics, or related field.
  • 2 to 5 years of experience in competitive analysis, market research, or related fields.
  • Proven expertise in Excel, data analysis, and visualization techniques.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Excellent communication and presentation skills, with the ability to effectively convey complex information to diverse audiences.
  • Detail-oriented with a commitment to accuracy and quality.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Experience in the consumer electronics industry or related sectors is preferred but not required.
It's Great If You Also Have:
  • Excellent judgment and the ability to handle escalated situations
  • Plan, organize, and prioritize multiple complex assignments and projects. Read and interpret detailed and complex customer requirements
  • Team player - you go out of your way to help teammates & support the businessers, and other professionals.


Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX/UI design, and many more

Our vision is 'We Want to See You Grow' to become the industry leader for both employee and company.

For more information about JND, please visit www.jndsolutions.com

#Samsung #Analyst #Marketing #Senior #Competitive #Coordinator #Hybrid #JND