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Manager, Digital Marketing and Video Services

4 months ago

Miami, United States The Orchard Full time

We're searching for a Manager, Digital Marketing and Video Services to join our Miami Digital Marketing team. In this role, you will closely collaborate with the digital marketing team to execute innovative digital marketing campaigns, ensure the success of our artists' and labels' music video releases on YouTube, and support our advertising endeavors. As a manager of our DMVS department, you'll coordinate and oversee the distribution and optimization of music videos and YouTube channels. Additionally, you will play a pivotal role in driving the growth and success of our music company by aiding in the creation of effective digital marketing strategies and advertising plans.
What you'll do

  • Support and optimize YouTube channels and music videos for artists and labels.
  • Develop and implement strategies for music video releases and audience engagement..
  • Curate playlists and collaborate with artists, managers, and labels to promote new releases.
  • Execute digital marketing strategies to increase views, streams and engagement.
  • Ensure compliance with best practices and stay updated on digital marketing trends.
  • Manage and analyze campaign performance, creating reports with key insights and recommendations.
  • Collaborate with the marketing team to optimize digital content, including videos, graphics, and written materials.
  • Identify opportunities for innovation and assist with monthly accounting and reporting processes.
Who you are
  • 2+ years of demonstrated experience in digital marketing, preferably within the music industry.
  • Proven track record of managing YouTube channels, including optimization and monetization strategies.
  • Exceptional communication and interpersonal skills for effective collaboration with diverse stakeholders.
  • Fluency in both written and verbal Spanish communication.
  • Deep passion for music and comprehensive understanding of industry trends.
  • Strong analytical skills to interpret data and guide decision-making.
  • Familiarity with digital marketing strategies, including SEO, Adobe Suite, and Canva.
  • Knowledge of advertising platforms like Google Adwords, Facebook Business Manager, TikTok, Snapchat, TradeDesk, etc.
  • Excellent written and verbal communication skills.
  • Creative mindset with a penchant for innovative ideas.
  • Detail-oriented with exceptional organizational and project management capabilities.
  • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
What We Give You
  • You'll join an inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey.
  • A modern office environment designed to foster productivity, creativity, and teamwork.
  • Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA). A group created by a group of our employees tasked with developing and implementing innovative solutions to advance a globally shared goal of ensuring fair and inclusive spaces for all.
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
  • We invest in your professional growth & development.
  • Time off for a winter recess.


About The Orchard

The Orchard is a leading music distribution company operating in 45 markets worldwide - distributing music from independent artists, including Ozuna, Skepta, Jorja Smith, and Kelsea Ballerini. With cutting-edge operations and an unparalleled global team, The Orchard partners with labels of all sizes to make their music and video available across hundreds of digital and physical retailers worldwide. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.