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Product Marketing Manager

4 months ago

Hartford, United States META Full time

Summary:

We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. A successful candidate will have in-depth experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.

Required Skills:

Product Marketing Manager - Rx Prescription (Smart Glasses) Responsibilities:

Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption.

Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit.

Create go-to-market (GTM) strategy to drive product adoption & engagement.

Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals.

Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.

Serve as the subject matter expert on prescription wearer and channel needs and mindsets.

Manage prescription product claims, content and pricing in B2C and B2B contexts and for wearers with and without insurance.

Minimum Qualifications:

Minimum Qualifications:

5+ years of experience in product marketing, product management, management consulting, business strategy or related field.

Experience in vision correction and/or eye health fields.

Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies.

Experience analyzing data, and translating to insights that support product development and go to market strategies.

Experience leading implementation of complex product or service offerings.

Experience working with technical partners to translate between technical and consumer languages.

Experience collaborating with external vendors and partners.

Bachelor's degree.

Preferred Qualifications:

Preferred Qualifications:

Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.

MS/MBA degree.

Public Compensation:

$128,000/year to $186,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com. #J-18808-Ljbffr