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Brand Manager, Caucasus
4 months ago
Johann Jacobs and Egbert Douwe didn’t know where the journey would lead, they just believed that everyone deserved the coffee they love. Now JACOBS DOUWE EGBERTS is leading the way, shaping the future of coffee. As a pure-play coffee company, we are proud to be part of millions of people’s lives. Enjoyed in over 80 countries, our 12,000 passionate coffee champions are delivering our vision: a coffee for every cup.
True coffee democracy begins here with all of us. Coffee is at the heart of life. It is with us at the big moments and the small. It’s an expression and enjoyment of personal taste and everyone should be free to enjoy their coffee their way. So why don’t you join us? And be a part of something amazing…
Brand Manager CAU implements category & brand strategy on a local level within the category and brand guidelines set, under supervision of Senior Brand Manager CAU. The Brand Manager CAU manages Brand across all Categories (e.g. PI/Multiservice/Instant Mixes/Tea/SS/AFH) in the country / scope of countries
Scope of countries:
Georgia
Scope of categories:
Pure Instant
MuSe: R&G and Beans
RTD
SS: capsules
Tea
Professional (local support & adaptation)
Scope of brands (but not limited with):
Jacobs
L’OR
Maxwell House
Pickwick
The Brand Manager CAU reports to the Senior Brand Manager CAU
The Brand Manager CAU delivers country AOP P&L.
The Brand Manager implements marketing plan (strategy) for brands, based on the global and Business unit category strategy and in order to achieve short and long-term sales, profit and market share targets.
The role is responsible for portfolio deployment, range management, campaign translation and execution, artwork translation, local brand management and compiling and sharing key market insights conform agreed brand meaning and visual identity.
Responsibilities / Key activities
Delivers country financial plan (AOP) by achieving the defined market share and brand(s) equity targets.
Works closely with Senior Brand Manager and takes participation in brand (s) annual plan including brand portfolio strategy development in frame of AOP cycle.
Manages and implements brand (s) annual plan & portfolio strategy under the supervision of Senior Brand Manager.
Working with local team generates ideas for NPD and implements NPD’s for local and global brands, to ensure category and brand growth. Manages local product adaptations within the context of central innovation decision making and coordinates all activities within the scope of local launches of New Product Development or Product Adaptations with involvement of PCM, Innovation manager and CI (I4G/A4E)
Prepares monthly reports and presentations and leads regular monthly marketing meetings.
Supports Senior Brand Manager to prepare presentations for various internal meetings as on local also on global level.
Manages Advertising & Promotional budget and provides inputs to finance team on monthly base.
Manages external communication activities (including social media but not limited) and maintains relationship with local media, BTL and other advertising partners in line with the communication and media strategy as defined by the Category Marketing Leader.
Translates the category / brand strategy guidelines into local communication campaigns by managing local execution of advertisement and promotion activities.
Develop & Executes category/Brand Annual Activity Grid in the country by managing local execution of advertisement and promotion activities under the supervision of Senior Brand Manager.
Translates brand packaging design guidelines into local brand artwork.
Manages and develops local brands (i.e. developing local brand meaning & visual identity, manage local product adaptations etc.) within central Category guidelines and is responsible for executing local brand activation by using above- and below-the-line instruments within the context of central brand activation guidelines.
Is responsible for compiling local knowledge and key market insight and sharing this information with the central marketing organization for potential innovations and trends.
Experienced Brand Manager with 3+ years of relevant experience. FMSG sector experience is preferred.
Strong strategic and analytical skills; P&L management.
Experience utilizing various research data reporting and analysis.
Proven ability to meet strict deadlines, result oriented.
Demonstrated excellent interpersonal and communication skills. Willing to word in team.
Self-starter and able to demonstrate initiative.
Georgian – fluent.
English – advanced level.
Russian – advanced level.
WE OFFER:
Excitement from working and learning in the team of high-profile professionals;
Extensive functional learning;
Competitive salary package;
Compensations & benefits package, which includes: medical insurance, life insurance, meal allowance;
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