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Senior Marketing Manager
4 months ago
Position Title: Senior Marketing Manager - Corporate Services
Location: Tupelo, MS; Birmingham, AL; Atlanta, GA; Houston, TX
Eligibility for Remote: Yes, hybrid
Reports To: Chief Marketing Officer
Job Group Category: Exempt
What The Role Is
The Senior Marketing Manager for Corporate Services will report to the Chief Marketing Officer and will develop, implement and report on marketing strategies, plans, programs and projects for assigned lines of business and key marketing initiatives.
How You Will Make An Impact
Develop marketing strategies and plans that support the company brand and key initiatives while aligning with the line of business objectives.
Establish a deep understanding of line of business objectives, audiences, product/service offerings, customer experience and more that can be applied to marketing strategies and plans.
Take a leadership role and proactive approach with internal stakeholders and marketing project teams to collaborate and achieve marketing plan objectives.
Write strategic marketing briefs and plans for proposed marketing and communications campaigns that drive awareness, acquisition, growth, retention and/or product utilization.
Work with key internal and external partners to manage marketing projects from start to finish, using an online project management system and following standard marketing procedures. Marketing projects may include collateral, print ads, radio ads, outdoor ads, newsletters, direct mail, email, digital ads, webpages, branch merchandising, social media, search, video, print materials, signage, promotional items, digital platforms, pitchbooks and more.
Record, track and report on assigned marketing plans and projects. Translate results into actionable insights and develop summaries to report results and learnings during and post campaigns.
Review draft marketing materials for assigned projects and provide changes or updates in a timely manner.
Additional responsibilities as assigned by the Chief Marketing Officer.
Who You Are
Bachelor’s Degree in Marketing, Communications or a similar field
7+ years in related work experience
Excellent written, oral and presentation skills
Proficient in Google and/or Microsoft product suite (Doc/Word, Sheets/Excel, Slides/Powerpoint, Google Forms)
Experience using a project management platform
Detail oriented with strong project management skills
Ability to manage multiple projects with minimal supervision in a fast paced environment
Ability to interface and collaborate daily with various internal and external partners
Ability to translate data into actionable insights
Knowledge and understanding of the financial services or a similar industry
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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