Director, Channel Marketing

2 days ago


Hamtramck, United States Aquent Full time
Overview

Placement Type:

Permanent

Salary:

$150 - $170k

Start Date:

02.17.2025

Key Responsibilities:
  • Partnership and Alignment: Collaborate with cross-functional teams to ensure marketing initiatives align with overall business objectives and financial goals.
  • Channel Strategy: Lead the development and execution of marketing strategies for all sales channels, including retail, online, and franchise partners.
  • Marketing Planning and Execution: Oversee annual marketing planning, budgeting, and execution across all channels.
  • Team Leadership: Manage and develop a team of marketing professionals to deliver high-quality work.
  • Analytics and Insights: Track and analyze marketing performance metrics to inform future strategies.
  • Vendor and Agency Management: Collaborate with external partners to execute marketing campaigns.
  • Operational Excellence: Manage marketing operations, including budgeting, forecasting, and reporting.
Preferred Requirements:
  • Strong leadership and communication skills
  • Proven track record in developing and executing successful marketing campaigns
  • Experience in managing cross-functional teams
  • Strong analytical skills and data-driven decision-making
  • Excellent project management skills
  • Ability to thrive in a fast-paced environment


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