Marketing Audence Strategy Lead-Vice President
1 week ago
Consumer and Community Banking Marketing Transformation is seeking to expand our team with a talented, data-driven, and relationship-focused Strategy Lead who will guide the marketing audience vision.
As a Marketing Audience Strategy Lead on the Marketing transformation team, you will report to the Marketing Audience General Manager within the centralized JPMC Marketing Transformation Office and will support the Chase, J.P. Morgan, and corporate brands. You will be a strategy leader in the transformation office, needing to understand the current state marketing/product/data ecosystems and target state requirements across key functions and lines of business (LOBs) to drive the audience modernization efforts. You will assist in the development of interim and target state audience strategies. You will partner with leaders across the firm to create initiatives and roadmaps across content, data, execution, and martech that drive the realization of the firms future state marketing vision of being customer-obsessed.
Job Responsibilities:
Support Marketing Audience Modernization across Consumer & Community Banking through partnering with Data & Analytics (D&A), Line of Business Marketing Teams (LOB MT), Performance Marketing, Finance, Product, and Technology.
Assist in the development of a shared omni-channel vision for how we define, manage, and execute marketing audiences across platforms, channels, and products.
Draft strategic and executable plans, including timelines, resource requirements, and dependencies for the creation of data features and foundational populations across Marketing LOBs to achieve target state Audience Definition and Management.
Partner with D&A Audience Management and Performance Marketing Execution to develop processes and controls to support target state Audience Definition and Management, including assisting in the identification, rationalization, and prioritization of capabilities to achieve target state processes and controls in the campaign workflow solution(s) and coordinating campaign workflow solution roadmaps with overall Audience Modernization timelines.
Scope problems, identify major issues and actionable opportunities, design solutions, and quantify potential bottom-line impact.
Assist with interim strategy development for managing audiences for existing campaigns as we work toward our target state solution, including interactions between CDP, P&I, and Sales Force Marketing Cloud.
Draft business cases for Audience Modernization efforts, including ensuring we are driving the economic value ascribed to key capabilities.
Develop communication plans for audience modernization.
Required qualifications, capabilities, and skills:
6+ years of marketing or equivalent experience, with expertise in marketing, product, and/or innovation.
Experience in driving marketing/digital transformation and change management within a large organization.
Ability to develop strong partnerships, be recognized as a team player, and work well collaboratively.
Strong analytical, problem-solving, and planning skills.
High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines.
A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and drive strategies.
Excellent written and oral communication skills and highly proficient in Microsoft Suite (Excel, PowerPoint, Word).
Experience delivering key results in a data-driven environment, using systems such as Tableau, Adobe Analytics, and API data sets as a detection framework to measure results and identify issues.
Preferred qualifications, capabilities, and skills:
Consulting or financial services industry experience.
Ability to advocate for customer experience champion consistent and seamless user experiences across all assets and channels.
Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, execution, and various stakeholders.
Be skilled at process, intake tools, reporting, agility, and storytelling.
Please note: We are back in the office in a hybrid model (3 days a week); we will not consider 100% remote or other locations if not listed on this requisition.
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