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Director of Marketing and Communication
4 months ago
DIRECTOR OF STRATEGIC MARKETING AND COMMUNICATION
Heathwood Hall Episcopal School
POSITION SUMMARY
The Director of Strategic Communications & Marketing leads all communication strategies and marketing initiatives in the School, working with various constituency groups and community members to provide strategic vision in these areas. The individual must be a strong communicator and have excellent written, presentation, oral, and interpersonal skills. The individual must possess strong leadership skills and be able to motivate and influence others. They must be able to think creatively and strategically, have excellent judgment, and work in a changing environment.
Heathwood Hall Episcopal School believes that each employee makes a significant contribution to its success. That contribution should not be limited by the assigned responsibilities. Therefore, this position description is designed to outline primary duties, qualifications, and job scope but not limit the incumbent or the organization to just the work identified. It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.
INTERPERSONAL CONTACTS
Works with all school constituency members including students, faculty, parent volunteers, and alumni and administrators.
SPECIFIC JOB SKILLS/REQUIREMENTS
A major part of this position is articulating the narrative of our community. Using imagination, creativity and an exceptional command of language to tell the stories of Heathwood Hall takes a particular gift. The School needs someone who can create with words, pictures, and ideas the rich life of our school in a way that engages alumni, parents, friends of the School, and potential families/supporters of the School. This is a high-profile position that requires a strong ability to enhance the relationships between the School and the multiple external constituencies that contribute to the School's success.
This position is responsible for working with all members of the School and to develop and implement marketing and communications strategies and approaches. Strong leadership, appropriate procedures, correct information, foresight and diplomacy are essential skills. The candidate selected must understand the importance of communication strength and will uphold the standards of excellence required for success.
CORE FUNCTIONS
Strategy and Execution
Communications
Copywriting and Editing
Head of School Correspondence
Publications
Public Relations
Event Promotion
Marketing
Brand Management
Website
Collateral Development
Photography and Video Production
Advertising
Budget Management
Process Improvement
STRATEGY AND EXECUTION
Provide strong, effective, and highly visible strategic leadership in the School's Marketing and Communications
Develop and recommend an annual strategic plan for the Marketing and Communications department, setting objectives, tactics, and specific activities to be pursued in each area of responsibility.
This plan will be developed to support the School's strategic and operating plans.
Provide marketing and communications support for Admissions, Development, Academic Divisions, Athletics, Extended Learning, PEAK, programs, and The Highlander Athletic Booster Club
COMMUNICATIONS
Copywriting and Editing
Review and edit all-school communications
Issue The Week Ahead each week
Write and edit correspondence from administrators
Provide writing and editing support to anyone on campus as needed
Head of School Correspondence
Provide writing and editing to support the Head of School's office
All-school Publications
Produce Highlander Magazine, the annual school magazine
Produce The State of the School, an annual mailer
Support other publications, such as the Highlander Athletics Booster Club Playbook
Public Relations
Write and submit press releases to local media when needed
Serve as the School's primary point of contact with the media-field questions, respond to requests for interviews, etc., be present with the media when they're on campus and/or interviewing Heathwood employees
Manage crisis communications plans and emergency communications
Event Promotion
Promote all-school events and opportunities
Assist with events as needed
MARKETING
Brand Management
Guard Heathwood's brand against unauthorized or inappropriate usage
Ensure all public materials adhere to Heathwood's brand standards
Review the brand guide annually
Create and update brand assets and standards as needed
Website
Ensure the website is achieving its goals related to enrollment marketing, conversion, and community engagement
Maintain and update copy and creative assets on the website
Create new articles, pages, and sections
Apply SEO best practices
Collateral Development
Create materials for marketing and communications as needed
Support other departments and divisions with copy, design, production, and promotion
Provide design support to anyone on campus as needed
Photography and Video Production
Curate, inventory, and manage photography and videos for the School in conjunction with the Visual Communications Director
Advertising
Set strategy and execute tactics for Heathood's advertising across all channels, including print, outdoor, video, and search
Set goals for campaigns and report progress
Create, schedule, purchase, and budget for advertising
BUDGET MANAGEMENT
Manage department budget, pay invoices, hire, pay, and manage freelancers
Allocate funding at the start of the academic year
Track and report progress
PROCESS IMPROVEMENT
Identify and implement systems and processes that strengthen the School's marketing, communications, and other operations
EDUCATION AND/OR EXPERIENCE
A bachelor's degree in marketing, public relations, social media, communications, or a related field is preferred but not required.
Individuals must possess a minimum of three years, 5 years preferred, of combined marketing and communications experience in an organization involving a significant number of people with diverse and varied interests and backgrounds.
Experience must include strategic planning, communications planning and management, marketing, and media relations.
Excellent written and verbal communication skills, along with copy editing experience, are required. Marketing, advertising, and media experience, particularly in social media, is also required.
WORKING CONDITIONS
The Director of Strategic Communications & Marketing works throughout the year. Work is performed largely independently, in consultation with the Head of School and senior administration. Some evening commitments are required. Position to begin July 1, 2024.
Compensation for this position is dependent upon experience. Excellent communication skills - both oral and written - are a must. This position will require a Criminal Background Check.
To apply visit our career center using this site:
Heathwood Career Center
No phone calls, please.
Heathwood Hall Episcopal School believes that each employee makes a significant contribution to its success, and that contribution should not be limited by the employee's assigned responsibilities. Therefore, this position description is designed to outline primary duties, qualifications, and job scope, but not limit the incumbent or the organization to just the work identified. It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of the school's endeavors.
Heathwood Hall Episcopal School is an affirmative action/equal opportunity employer. Heathwood Hall Episcopal School participates in E-Verify, as mandated by South Carolina law. This position will require a Criminal Background Check.
Heathwood Hall Episcopal School is an equal opportunity employer and hires without discrimination on the basis of race, color, religion, national origin, sex/gender, age or disability. Heathwood Hall Episcopal School participates in E-Verify, as mandated by South Carolina law. All positions will require a criminal background check and some positions may require additional pre employment screenings such as credit reports or motor vehicle record checks.