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Marketing Manager, Commercial

4 months ago

Frankfort, United States Wolters Kluwer Full time

Responsibilities:

  • Manage the development and execution of the segment strategy and plan including acquisition and nurture programs, campaigns, account-based strategies, and product launch support to drive demand, improve brand awareness, and build funnel to achieve revenue targets.

  • Lead the creation of compelling marketing content and assets for use across multiple marketing channels and audience targets. Assets may include blog posts, case studies, articles, whitepapers, and infographics.

  • Track, report, and manage analyses for all executed programs and make adjustments to maximize effectiveness of efforts and budget.

  • Manage event marketing/tradeshows in collaboration with the global events team including booth presence, sponsorships, and pre/post show engagement.

  • Understand key sales success factors, buyer needs, buyer personas and barriers while developing programs and tactics to address them.

  • Monitor and analyze healthcare trends, competitors, and industry best practices.

  • Work closely and collaboratively with Segment Marketing, Sales, Finance, Product Management, Content and Digital Experience teams.

  • Manage budgets, timelines, and internal teams in program execution.

  • Stay current with marketing trends and best practices. Consistently seek new ways to test and improve programs.


Education Requirements:

  • Bachelor's Degree in Marketing or related field

Qualifications:

  • At least eight (8) years related marketing experience

  • Previous healthcare marketing experience preferred

  • Experience with Marketo, DemandBase and Salesforce.com a plus.

  • Ability to manage multiple-time sensitive requests, troubleshoot, and prioritize appropriately in a deadline-oriented marketing department

  • Ability to maintain a consistently high level of attention to detail

  • A high degree of personal initiative, accountability, and integrity

  • Ability to build effective relationships and work on teams with a wide range of people

  • Flexible to changing priorities


EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.