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Manager, Marketing Cloud Developer

4 months ago

New York, United States PeopleServe Full time

We are looking to hire a Marketing Cloud Development Manager to join the Emerging & Scaled Marketing team within the Advertising Business Marketing team. The Marketing Cloud Development Manager will focus on building and optimizing our Marketing CRM so that we can convert, retain, and grow our SMB advertisers

You will build best practices for our data management and cleanliness, how we evaluate and integrate third-party tools, and segment our database. You will support the creation of triggers, complex list segmentation, and a robust testing and optimization plan. This position reports to the Associate Director of CRM and Sales Enablement.

What you'll do:

  • Facilitate the expansion of the Company's Advertising's marketing CRM and how it connects with our sales CRM and other data sources
  • Develop and scale a segmentation plan that allows colleagues across the Company's Advertising to effectively run marketing campaigns
  • Create and maintain data extensions for marketing automation needs across multiple customer types and teams
  • Maintain users, profiles, roles, and permissions that keep our data secure
  • Build and expand our technical approach to audience segmentation bringing our business strategy to life in our systems
  • Join data sources with SQL or other methods to support marketing managers' needs to create complex campaigns based on data in multiple sources
  • Use innovative methods to expand our use of Amp-script and HTML throughout our email marketing platform to help scale our campaign capabilities
  • Document all system processes and training guides as needed
  • Leverage data-driven insights to advise and optimize the customer journeys, lists, and targeting strategies we enhance within our CRM
  • Create robust testing plans for the team to follow when launching new marketing campaigns
  • Establish technical standard methodologies for how we use our Marketing CRM across the Company's Advertising business
  • Collaborate cross-functionally with CRM, Product Marketing, Product, Sales, Support, and Engineering, and other teams across the Company's Advertising
  • Own quarterly meetings with marketing managers to share insights on best and worst performing segments and practices
  • Demonstrate strong data visualization skills and effectively communicate performance and business impact to the broader business leads and teams
Who you are:
  • You have 5+ years of experience and are a certified Salesforce Marketing Cloud Administrator
  • You are a Marketing Cloud power user and stay up to date on the features and trends of the Salesforce ecosystem
  • You love to solve complex business problems and are interested in how systems operate and integrate together
  • Relevant experience coding Amp-script, HTML emails, and front end webpages for global companies across different buyer stages
  • You've stitched together data from different programs and know SQL inside and out
  • You're an expert in how to develop and build robust testing frameworks to ensure the complex technical solutions you've built work as expected
  • You believe in the power of digital marketing and are passionate about the ability of CRM and digital engagement to create lasting customer relationships with SMBs
  • You have proven analytical ability to use data to inform insights, formulate recommendations, and deliver useful solutions and reports that are easy to consume
  • Bonus points if you can write python or javascript