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Consumer Channel Marketing Director

4 months ago

Oregon, United States Qualcomm Full time

Company:

Qualcomm Germany GmbH

Job Area:

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing

General Summary: This is an exciting opportunity to lead our EMEA Retail Channel Marketing programs as the Director of EMEA Consumer Channel Marketing. This role will work in partnership with the global marketing teams, global and regional sales teams and the channel, OEM and OS leaders to execute an aligned and successful Consumer Channel strategy on behalf of Qualcomm and report in to the European marketing function.

Responsibilities Include The Following

Develop, align and execute an overall marketing strategy for the key retail channel partnerships in the EMEA region. Responsibilities include development of the strategy, budgeting, campaign planning and alignment with retail marketing counterparts also with OEM and OS partner leads to align, plan and execute the strategy. Drives channel marketing strategy in service of broader sales initiatives supporting sell-in and sell-through motions in channel. Leadership of consumer channel team in region Directs the brand story and message to the customer by delivering strong call-to-action storylines and drives overall awareness via campaigns and brand and product touchpoints. Execution of marketing plans and deliverables in partnership with the channel and retail partners. Owns all campaign optimization and reporting maximizing results for the business and sharing key learnings. Tracks key marketing metrics across the mix of marketing mediums in the strategy both online and in physical presence. Plays a dynamic role leveraging messaging, brand assets, video-based content and aligning to promo calendars across retailers and OEMs. Creative approach to marketing opportunities and unlocking new methods to reach audiences. Strong collaborative partnership builder across partners as well as within local team. Ability to align team to a strategy and create a solid execution plan. Trusted leader and resource to drive the business forward. Ability to make decisions and lead team without much oversight and direction. Self-starter with a problem-solving approach and can-do attitude. Will be responsible for German language retail partners strategy and execution

Minimum Qualifications

Relevant degree and 10+ years of consumer channel marketing experience.

Preferred Qualifications

Consumer PC marketing industry experience specifically working in cross functional disciplines in the European marketplace. Digital eCommerce Channel program experience Proven track record transcribing global marketing strategies into the local retail and consumer channel experiences. Demonstrated ability to execute in the retail environment and build cross functional support of campaigns across the PC ecosystem players and partners. Innovative approach to new breakthrough opportunities in the retail environment.

Principal Duties And Responsibilities

Leverages expert knowledge of Marketing principles, best practices, and applicable market research to set the strategic direction for multiple projects and programs across the organization that deliver on marketing goals and objectives. Resolves complex administrative or operational matters and ensures effective achievement of marketing organization objectives. Manages and oversees cross-functional teams and managers by meeting regularly with each team member to discuss business dynamic, develops plans to accelerate performance, and predicts future outlooks. Influences and directs cross-functional teams and collaborates with internal and external stakeholders on all matters concerned with designated projects. Acquires expert and adaptable knowledge on marketing strategy, marketing program guidance, and sales by attending educational workshops, reviewing professional publications, and expanding personal networks within and outside of the organization. Writes, rewrites and/or edits marketing/sales campaigns and programs, business results, and trends; reviews and provides guidance for documentation to team members. Excellent verbal and written German and English

Level Of Responsibility

Working independently with no supervision. Providing supervision to other supervisors/managers who are direct reports. Making decisions that are critical in nature and highly impact program, product, or project success. Using verbal and written communication skills to convey highly complex and/or detailed information. May require strong negotiation and influence with large groups or high-level constituents. Overseeing budgets, schedules, and performance standards for multiple departments or functional areas. Exercising influence over the formulation and achievement of long-term business plans and objectives. Completing tasks that do not have defined steps; planning, problem-solving, and prioritization must occur to complete the tasks effectively. Minimum Qualifications: •

Bachelor's degree and 8+ years of Communications, Marketing, Public Relations, or related work experience. OR Associate's degree or equivalent degree and 10+ years of Communications, Marketing, Public Relations, or related work experience. OR High school Diploma or equivalent and 12+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

What's on Offer Competitive salary and benefits package

Collaborative and inclusive work culture

Career development and growth opportunities

Employee share program

Employer-financed retirement provision

Mentoring program for intensive onboarding training and further education opportunities

Employee stock purchase program (15% discount on Qualcomm stock purchase)

*References to a particular number of years experience are for indicative purposes only. Applications from candidates with equivalent experience will be considered, provided that the candidate can demonstrate an ability to fulfill the principal duties of the role and possesses the required competencies. Although this role has some expected minor physical activity, this should not deter otherwise qualified applicants from applying. If you are an individual with a physical or mental disability and need an accommodation during the application/hiring process, please call Qualcomm’s toll-free number found

here

for assistance. Qualcomm will provide reasonable accommodations, upon request, to support individuals with disabilities as part of our ongoing efforts to create an accessible workplace. Qualcomm is an equal opportunity employer and supports workforce diversity. Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law. To all Staffing and Recruiting Agencies :Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited

resumes/applications. If you would like more information about this role, please contact

Qualcomm Careers

.

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