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Creative Director
4 months ago
ABOUT WSS:
WSS has been the leading retailer of footwear, apparel, and accessories since its establishment in 1984. With over 100 stores nationwide, WSS offers thousands of styles from top-name brands, delivering exceptional customer service and setting the standard for value and style in the "Best Neighborhood Store" concept. In 2021, Foot Locker, Inc. successfully completed its acquisition of WSS. As a prominent retailer of athletic shoes and apparel, Foot Locker's acquisition of WSS enables the expansion of its presence into the casual footwear market. WSS is committed to becoming the ultimate Neighborhood Store, fostering authentic connections with local communities, and providing unparalleled service and value to Hispanic communities across the country. To learn more, please visit www.shopwss.com.
POSITION OVERVIEW
As a
Creative Director , you will be responsible for leading the creative, brand design, content creation and graphic art functions. You will work closely with other marketing functions, merchandising, e-comm, store development, visual merchandising and other company leaders to drive the business and brand efforts. You will oversee/manage external agencies and internal teams, bringing to creative concepts, campaigns (brand, promotions, cultural/sports moments to life across strategic initiatives, programs, activations and overall efforts for WSS.
With an entrepreneurial and collaborative approach, we serve and create demand for our products that capture the imagination, delivering impressive returns for our clients.
The Creative Director at WSS should inspire and lead our teams to deliver top-quality work. This leader guides a team of agencies, graphic designers, content creation people to develop the concepts, design direction, and visual expression for products, design systems, brand campaigns, and multi-platform experiences.
You will be part of a team of marketing professionals that works cross functionally with teams in Ecomm, store ops, visual merchandising, social media and other departments to drive brand awareness, store foot traffic, customer engagement, and revenue growth.
This role will also work on special projects as designated by the Chief Marketing Officer.
KEY ROLES & RESPONSIBILITIES
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Creative Strategy, Planning, Development and Execution:
Oversee and ensure consistent and strong creative initiatives and executions, including strategic initiatives, brand campaigns, key commercial/sports/cultural moments, promotional efforts, digital marketing and more to bring, engage and retain customers, ensuring a seamless and positive customer experiences.
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Team Leadership and People Management:
Lead and manage teams in creative, content management and design art functions, ensuring they have necessary resources, training and guidance to execute their roles effectively. It also includes the relationship and management of agencies and production partners.
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Budget Management : Create and manage the creative function budget, ensuring optimal allocation of resources and cost-effective activities to maximize ROI.
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Reporting:
Provide detailed reports to the executive team on metrics.
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Stakeholder Communication:
Serve as the key liaison between the marketing team and other departments, ensuring that creative strategies align with sales, merchandising, and overall marketing objectives.
REQUIREMENTS:
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Bachelor’s or master’s degree in marketing, communications, design and/or related field is preferred.
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10+ years of professional creative and/or design experience, with significant leadership experience within retail industry, consumer goods, an agency or relevant organization.
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Strong ability and experience with leading, directing, and managing cross-disciplinary teams.
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A track-record of top-quality projects. An extensive portfolio of distinctive work that demonstrates conceptual thinking, a highly developed editorial eye, and the ability to craft visual projects with care, brand-appropriate perspective, and aesthetic refinement across creative disciplines, including art/photo direction, copywriting, campaign concepting, graphic/brand design, user experience design, film and motion design, and environmental/physical experience design.
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Solid understanding of creative processes and production methods across various media (TV, print, digital, social media, motion, spatial).
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A profile exhibiting thought leadership and engagement in a creative/cultural/sports field.
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Exceptional communication skills: verbal, written, and interpersonal.
Please note: This is a hybrid position. In-office required days will be Tuesdays, Wednesdays, and Thursdays.
WSS is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. WSS is committed to a diverse and inclusive work environment.
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