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Brand Manager

4 months ago

New York, United States Southern Oil Full time

The primary responsibility of this position is to be a brand custodian for overseeing brand-related projects and working closely with marketing teams to execute the projects. The Brand Manager will develop brand strategies for the company and oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. You will typically manage a team that supports their efforts and reports to higher-level marketing staff. The ability to work autonomously, efficiently and in a flexible manner within the marketing team is crucial. Responsibilities

Research and Planning Conduct consumer and market research Identify how our brand is currently positioned in the market Design a research-based brand strategy for budget planning Identify research needs and execute research studies and projects Analyze research to identify opportunities Stay current on market trends and competitive activity Define and manage the brand communication strategy Budgeting and Reporting Revenue Management Cost and Budget Management Driving profit Focus on aligning all departments on the brand plan Setting up a brand plan Reporting on strategies and performance Measure and report on the success of marketing campaigns Establish and maintain brand budgets Make decisions about the cost of branding and analyse trends Marketing and Communication Develop and execute marketing campaigns aimed at communicating the brand message Communicate our brand personality internally and align the company around ideas Anticipate consumer trends and keep the brand up to date Define and manage the brand communication strategy Own the development and messaging of the brand narrative Create and manage marketing programs and campaigns Media planning and strategy Key account marketing management events and advertising New product launches and marketing launch campaigns Packaging and advertising for the company Ensure brand consistency and execution across digital channels Images and photography briefing and coordinating a shoot or sourcing Research and store visits Maintaining a strong working relationship with Sales Team Working with internal departments for input and buy-in Liaising with stockists for information for cooperative advertising Departmental and Commercial Strong focus on driving profitability Strong focus on protecting brand value and building brand value Focus on cross-departmental alignment and implementation Implement marketing and commercial strategy Achieve sales targets through marketing Health and Safety Participate in safety forums and attend relevant training/programmes Report all safety incidents to the relevant people Comply with safety policies and procedures Wear protective clothing (where applicable) at all times Requirements

Qualification and Experience Bachelor's degree in the relevant major. Literate in English, but a second African language is an advantage At least 2 years of experience in a similar role Excellent knowledge of marketing knowhow/strategy Excellent project management skills Creative Trend Savviness Focus and Responsibility Knowledge, Skills and Attributes Analytically minded & logical thinking skills Excellent work ethics and integrity Initiative and drive Quality orientated Customer Service orientated Tolerance for stress Energetic Team player Work in line with the company’s vision, mission and goals

Soill Values

Ownership Accountability and Responsibility Respect We treat other’s how we want to be treated Strengths-Focused Together we achieve more Creating a high performance culture Transparency Open and Effective communication Integrity We walk our talk The opportunity listed has minimum requirements listed and management reserves the right to use additional or other relevant information as criteria for short listing. Remuneration and benefits will be commensurate with the seniority of the role and in compliance with company policy and practice. We welcome applications from all suitably qualified candidates, but South African citizens will have a distinct advantage. We invite candidates to apply via our Careers page on our SOILL website. Profile

Brand Manager

Location

Cape Town, Western Cape, South Africa,

Date Opened

May 08, 2024

Due Date

May 16, 2024

Status

Open

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