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Senior specialist, B2B marketing
4 months ago
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Senior specialist, B2B marketing (Strategic Growth)
About Mastercard Strategic Growth
Do you believe in doing well by doing good? Mastercard's B2B marketing team is looking for a passionate senior specialist to play a key role in the ongoing success of our humanitarian, financial inclusion, public sector and economic development initiatives led by Mastercard Strategic Growth (MSG).
Mastercard Strategic Growth (MSG) is focused on positioning Mastercard as a partner and problem-solver with public and private sectors to address major economic and societal challenges. Across the Mastercard Center for Inclusive Growth, sustainability, humanitarian and development solutions (Community Pass) and government partnerships, MSG provides a spectrum of solutions from fully commercial and long-term profitable products to thought leadership for people, planet and prosperity.
About you
As a senior specialist for global B2B marketing, you bring play a key role in our growing team. You bring skills and experience in specialisms such as: content marketing, email marketing, digital marketing, media and events for B2B audiences including governments, non-profit organizations and international corporations. You keep yourself informed of industry trends and tactics, and proactively contribute ideas to improve efficiencies and effectiveness.
You're a partner to colleagues across Integrated Marketing and Communications. You're a conduit between our team and key stakeholders within Strategic Growth, and with agencies. You're a people person who nurtures strong relationships and advocates for others. You're an ambassador for B2B marketing and Mastercard. You can coordinate projects and project teams, often multiple at the same time, and act on your own initiative.
You listen carefully, have a natural curiosity and the confidence to offer your informed opinion. You bring a keen eye and a critical mind: you're detail oriented and impact-driven with an ability to see the big picture. You know when to be bold, when to be diplomatic, and when to question, "Why?". You understand our audiences' needs and our mission, and you work tirelessly to bring them together to achieve impact and business results.
•Reports to: Director, B2B (Strategic Growth) marketing
•Location: New York US. Hybrid 3 days in office
Key skills
Marketing skills
•Partner with key functional areas to ideate and deliver B2B marketing activities to meet Mastercard Strategic Growth business objectives and mission
•Support the thinking, development, and execution of marketing activities to drive awareness, internal and external engagement and relevance for all counterparts and customers of MSG
•Partner with B2B marketing's Creative Studio, B2B marketing centers of scale and Integrated Marketing and Communications (IMC) teams to create assets and resources in support of campaigns (from lead generation programs to events) to deliver against the defined marketing plan
•Contribute skills and experience in specialisms such as: content marketing, email marketing, digital marketing, media and events for B2B audiences to strategic planning and execution
•Coordinate the development of content marketing and sales enablement materials, such as whitepapers, articles, case studies, infographics, interactive data visualizations, social media content and foundational sales materials to support sales teams
•Coordinate presence at industry and owned events, sponsorships and more
•Support the production of marketing presentations to frame marketing objectives and impact for the business for internal and external stakeholders
Business skills
•Collaborate with colleagues across Integrated Marketing and Communications, ensuring strong alignment and coordination on key projects and initiatives
•Own relationships with third-party vendors and agencies
•Serve as primary point of contact and advisor to Strategic Growth business stakeholders
•Ability to support and coordinate multiple projects and initiatives concurrently
•Ability to connect the dots across teams, regions, business areas and platforms
•Understand the business goals of our stakeholders in Strategic Growth and Mastercard
•Identify challenges and opportunities, using creative and strategic thinking to generate solutions
•Manage requirements, expectations and deadlines for all assigned projects
•Confident use of MS Office software, including PPT, Excel, Word and relevant marketing tools
All about you
•A quick learner with the ability to multi-task in a fast-paced team environment
•Ability to work effectively from home/office with international colleagues
•Passionate problem solver
•Self-motivated and detail-oriented, with a positive "get stuff done" mindset
•Possess a growth mindset and a willingness to give and receive feedback
•Sensitive to and respectful of diverse perspectives, cultures and experiences
•Propensity for innovative thinking and entrepreneurial attitude, while respectful of Mastercard processes
•Strong professional presence. Brilliant interpersonal, written, and oral communication skills
•Creative, innovative, and strategic; not afraid to ask questions and make decisions
•Confident bringing creative, informed and innovative ideas to help advance our discipline
Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
