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Marketing Manager
4 months ago
Marketing Manager (Havasu Lake, CA; Lake Havasu)
INDIAN PREFERENCE POLICY: Preference in filling vacancies is given to qualified Indian candidates in accordance with the Indian Preference Act of 1934 (Title 25, USC. Section 472)
MARKETING MANAGER JOB DESCRIPTION
HAVASU LANDING CASINO
DEPARTMENT: PLAYERS CLUB
REPORTS TO: CASINO GENERAL MANAGER
FLSA: EXEMPT
QUALIFICATIONS:
Must be 21 years or older
Must qualify for gaming license
Must pass a pre-employment drug test
Cannot be convicted of a felony
High School diploma or GED equivalent is required
Bachelor’s degree in marketing or related field preferred or an equivalent amount of work experience, formal education, and training
5 years of experience in casino marketing; a dditional related education or experience may be substituted
Digital and social media campaign experience preferred
Two years of supervisory experience required
At least one year of high-level customer service or sales experience required
Prior experience in the Gaming industry strongly preferred
Prior experience in Tribal Gaming preferred
Excellent interpersonal skills with the ability to communicate effectively, orally and in writing, with guests and other team members
Strong social media skills across multiple platforms and proven ability to adapt to changing digital media
Computer experience essential, including all windows applications
Must be proficient with MS Office
Strong organization and administration skills required
Knowledge and experience with web development and social media marketing
Experience with direct mail marketing and use of database analytics
Experience with photo shoots and video production
Ability to work as part of a team to achieve departmental and company objectives
Ability to work without supervision, to organize and track multiple projects with large amounts of detail necessary
Ability to work under pressure situations with deadlines with a friendly, approachable and customer service-oriented demeanor
DUTIES AND RESPONSIBILITES:
Responsible for the direction and management of the following operations: Marketing, Special Events, Promotions, Players Club and Player Development
Develop and maintain a customer base primarily consisting of slot players
Organize and coordinate with outside vendors for entertainment, promotions, and events
Create media plan; develop media budget and monitor related expenditures. Develop and maintain forecasting, budgeting, and variances reports
Develop and execute tourism/marketing activities such as collateral, print, broadcast, billboards, social media, online advertising and external marketing and tourism communications
Provide strategic direction to support and facilitate the development and implementation of marketing plans
Generate creative concepts and participate in marketing related activities that generate additional revenue
Monitor deadlines and act as liaison between ad agencies, printers, and graphic designers
Review and approve copy for all marketing mediums and collateral ensuring consistent branding
Assist in writing and developing direct mail pieces, in-house flyers, vouchers, and coupons
Coordinate web site management and email promotions
Assist in website content, mobile app content as needed
Act as liaison between all departments pertaining to internal marketing collateral needs
development of various tourism and group sales related campaigns to attract out-of-town visitors
Attract and work with travel writers to ensure positive promotion of the casino and the geographic region
Coordinate property interior and exterior photo shoots and video production
Act as marketing support for events, concerts, casino functions, and public relations activities
R esponsible for achieving revenue, income, market share, and guest service objectives in accordance with casino
policy and Gaming Commission regulations
Responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service
Hire, motivate, evaluate, and direct departmental staff, ensuring team members receive the training, support, adequate guidance, and necessary resources to accomplish established objectives
Direct long and short-term planning for all functions of the marketing department including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established goals
Approve, implement, and evaluate comp policies, campaigns, programs, entertainment activities and all other marketing expenditures to ensure program effectiveness
Develop and monitor research and survey activities to improve efficiency and effectiveness of programs
Coordinate database management functions including guest ratings and direct marketing activities to ensure the achievement of guest development goals
Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems
Attend and participate in off property meetings, seminars, functions, and events as assigned
Deliver a service level which creates an atmosphere that makes our guests want to return
Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance
Aggressively market guests, track activity/responses
Efficiently respond to guest requests and ensure guest satisfaction and loyalty
Effectively promote the features and benefits of Havasu Landing Casino
Meet and communicate with prospective and existing guests on the gaming floor
Responsible for the highest standard of customer service, anticipate customer needs and requirements, and
give each guest a positive, memorable entertainment experience
Respond to special requests of guests, as well as guest complaints and inquiries in a calm, prompt, courteous manner
Maintain customer confidence and protects operations by keeping information confidential
Conduct tours of property, as needed
Must work weekends, nights, and holidays
Performs all other duties as assigned
This is a management position
This is a full time position
Pay Rate: $75,000
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at Resort & Casino Havasu Landing
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