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Digital Marketing Data Analytics

4 months ago

Los Angeles, United States CESNA GROUP INC Full time

[About Our Client]

This client is a medical appliances manufacturer, that exports medical appliances to more than 70 countries, and is actively growing in the U.S. along with its headquarters in Korea, which leads the medical appliances market.

[Job Summary]

As a Digital Marketing Data Analytics (Performance Marketing) Specialist, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth. To be successful as a Digital Marketing specialist you must be willing to keep abreast of industry innovations and trends.

A good Digital Marketing specialist values quality content as well as technical insight to optimize the website for search engines

[Job Description]

The successful candidate will be responsible for analyzing and optimizing the performance of our digital marketing campaigns, with a focus on increasing conversion rates, ROI, and revenue.

The candidate will have a core understanding of media metrics and ability to report, QA and implement across performance marketing channels.

Help manage and monitor budgets, bids, and pacing across multiple channels, including social and display

Support campaign performance reporting and analysis across traffic, engagement, conversion, and revenue metrics, and dimensions such as audience and creative

Utilize data-driven insights to make optimization recommendations (e.g. adjusting targeting, messaging, and creative)

Assisting in the development and execution of communication/content strategies via social communities in coordination with SEO goals

Manage creative uploads and mapping across performance channels

Assist in conducting A/B tests and other experiments to improve campaign performance

Developing and managing digital prospecting and remarketing campaigns

Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

Identifying and testing new channels to continue to meet or exceed established critical metrics

Implementing marketing automation and lead generation strategies

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

[Qualifications]

Minimum of 2 years experience in SEO/digital marketing or/and 3 years experience data analytic related background

Outstanding customer service skills, in any industry

Strong understanding and knowledge of Google Analytics and Google Tag Manager

Ability to conduct critical analysis and identify key insights

Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels

In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords

Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders

Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized

Proven track record of building and scaling acquisition campaigns with a strong focus on ROI

Outstanding presentation skills

Excellent written and verbal communication skills

Strong project management skills

Critical thinker and creative

Bachelor’s degree in Marketing or relevant field

[What's On Offer]

We offer a competitive salary and benefits package, including healthcare, dental, and paid time off

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