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Marketing Specialist

4 months ago

Lincoln, United States Bally's Corporation Full time
Why Bally's?

Bally's Corporation is one of the world's leading entertainment companies, with millions of players across digital gaming platforms and traditional casino venues. Recognized for our innovation, energy, and dedication to creating thrilling gaming experiences, we were born to entertain.

A career with Bally's means starting on a path to endless possibilities. Our growing business is searching for service-minded individuals looking for a place to build and grow, excel, and truly make a difference. So, if you want to be challenged in an exciting and fast-paced environment, this is the place for you

The Role:

The Marketing Specialist reports to the Regional Marketing & Promotions Manager as well as the Regional Direct Marketing & Advertising Manager. The Marketing Specialist will support the Bally's Lincoln & Bally's Tiverton Marketing team with Promotions, Gaming Tournaments, Events, Direct Marketing, Advertising and Call Center as needed.

Responsibilities:

Specific Duties and Responsibilities

  • Assist with Execution and Supervision of all Promotions, Special Events & Tournaments
  • Marketing calendar planning based on reimbursable and free slot play budgets
  • Creates promotional/event blocks
  • Back-up to promotional builds as needed
  • Procures/submits gift card and merchandise orders (Bally's Tiverton)
  • Reviews direct mail for accuracy
  • Free slot play code creation as directed
  • Assist with all invoicing, purchase orders, vendor forms and for direct marketing
  • Maintains knowledge of competitors' player tracking and casino marketing programs
  • Assist Marketing department as a whole with any miscellaneous needs as directed
  • Process returned mail and NCOA files
  • Answers "Contact Us" inquiries (Bally's Tiverton)
  • Orders supplies as needed (Bally's Tiverton)
  • Creates purchase orders as needed (Bally's Tiverton)
  • Submits Facilities requests as needed
Other duties may include
  • Processing Advertising invoices
  • Internal Static Signage
    • Assist with monthly direction and monitoring of Promotional Signage, A-Frames, Duratrans, Banner Vinyl's, and various departmental requests (closed for renovations, VIP lounge hours change, F&B specials, etc.)
  • Internal Digitals Signage
    • Monitoring all Scala signage for Concerts, Special Events, Promotions
    • Requests Directional Signage as needed
  • iViews
    • Ordering 3 shows/month
    • Approving before loading into system
Qualifications:This list of skills and requirements is illustrative only and is not a comprehensive listing of all skills and requirements performed by this position.
  • Analytical Skills
  • Communication Skills
  • Critical-Thinking Skills
  • Ability to make sound and accurate decisions
  • Attention to Detail
  • Organizational and time management skills
  • Proficient in Microsoft Office
  • Ability to work a flexible and varying schedule to include evenings, weekends and holidays
  • Ability to work at the Lincoln and Tiverton locations