Field Marketing Coordinator

3 weeks ago

Miami, United States Phusion Projects Full time

The Field Marketing Manager will support and serve as the marketing team's liaison to the US sales team. They will oversee the day-to-day marketing operations around brands such as Four Loko, Pirate Water, and Mamitas. They will work with the US sales team to develop and implement on-brand sales and marketing programs, and identify and execute brand-building opportunities.

Duties and Responsibilities

  • Work with Marketing and Sales teams to drive brand awareness in other key market(s).
  • Establish relationships with distributor representatives in priority markets and work with key accounts through distributor cooperation.
  • Develop innovative and compelling marketing programs that target sales goals, support retailers and engage consumers.
  • Collaborate with brand marketing to develop marketing collateral (POS, creative, etc.).
  • Work in market to evaluate the effectiveness of plans and identify marketing opportunities.
  • Stay current on general cultural and consumer trends; incorporate key learnings into market programming.
  • Work with marketing team and agencies to develop and execute festival sponsorships and activations.
Requirements
  • Bachelor's Degree (BA) from four-year college or university; 2-4 years of related experience and/or training.
  • Computer skills required: Microsoft Office Suite.
  • Computer skills preferred: Hootsuite, Facebook Insights, Instagram Insights, Google Analytics.
  • Excellent interpersonal and communication skills.
  • Ability to make prompt, sound, decisions based upon analysis of complex issues.
  • Willingness to embrace change and successfully implement new approaches and ideas.
  • Ability to foster teamwork toward a common objective.
  • Strong work ethic with brand centric focus.
  • Demonstrated ability to work with a minimum of supervision.
Competencies
  • Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
  • Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
  • Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
  • Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
  • Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
  • Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
  • Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
Physical Demands/Work Environment
  • Frequently required to stand
  • Frequently required to walk
  • Frequently required to sit
  • Frequently required to hold computer or tablet
  • Continually required to utilize hand and finger dexterity
  • Continually required to talk or hear
  • The employee must occasionally lift and/or move up to 50 pounds


*This is a hybrid position. You are not required to work in-office, but you will be required to travel in your assigned service area to visit accounts/clients weekly.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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