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Marketing Specialist

3 months ago

Doral, United States Starboard Cruise Services Full time

The Marketing Specialist plays a critical role working across external product brands, internal Starboard and OBM teams, as well as shipboard operations in the successful development and implementation of product brand marketing campaigns and initiatives. The Marketing Specialist coordinates the process for all product brand marketing projects from conceptualization through production and implementation.

What you’ll be doing: ESSENTIAL DUTIES & RESPONSIBILITIES:

Liaison with Product Brands to plan and execute campaigns and initiatives:

Coordinate and execution management of all brand Co-op marketing plans. Tactics include:

Personalized environments

Event marketing

Windows

Duratrans

Digital media

Television

Other special projects

Develop and execute both new and existing brand experiences; develop strong internal and external cross functional partnership for – guidelines, approvals, etc.

Execute in-shop personalization projects for key brands to ensure environments are elevated and on brand

Document and maintain available out of home marketing spaces based in inventory and current contracts

Co-create media kits and brand presentations, showcasing yearly marketing opportunities

Collect and organize all necessary brand creative to execute the various multi-media touchpoints, opening jobs in project management tool to request execution

Build and maintain a strong working relationship with the vendor community and ensure we’re executing all assigned contracted deliverables and meeting brand standards

Internal coordination across teams (Creative, Production, Merchants, CLR/Shipboard):

Develop strong, collaborative relationships across the organization to ensure marketing initiatives are approved and completed on-time

Create and manage database for all contracted marketing deliverables and provide proof of execution to brand partners upon completion

Work closely with the design, video and production teams to ensure all contracted deliverables are executed and ensure proofs are provided to each brand prior to production.

Liaise with shipboard teams to request and verify marketing specs (when needed) as well as proof of execution

Build and manage ship communications between marketing and ships

Collaborates with production and Starboard Distribution center on marketing delivery dates and confirmation of delivery

What we’re looking for: QUALIFICATIONS:

Education and Experience:

Bachelor’s degree in the field of marketing and/or 5 years equivalent work experience

Certifications in communications, public relations

Knowledge, Skills & Abilities:

Familiarity with the fundamental principles of marketing and brand building

Exceptional written and oral communication skills

Fluent English verbal and written language skills

Ability to absorb and retain information quickly

Ability to present ideas in easily understood not technical language

Highly self-motivated and directed

Keen attention to detail

Proven analytical and problem-solving abilities

Ability to effectively prioritize and execute tasks in a high-pace environment

Experience working in a team-oriented, collaborative environment

Decision Making:

Makes operating decisions and takes action for a department/project/initiative. Actively participates in strategy development. Very broad guidance from management. Requires high level of problem solving ability based on complex nature of problems.

Travel Requirements:

Between 10% or less travel required

Key Competencies:

Customer Service

Relationship Management

Business Acumen

Drive for Results

Self-Development

Courage

Problem Solving

Communicating Effectively

Teamwork and Collaboration

Other: Position Type/Expected Hours of WorkSome flexibility in hours is permitted, employee must be available during the “core” work hours of 8:00 a.m. to 5:00 p.m. Monday – Friday and must work 30 hours each week to maintain full-time status. Occasional evening and weekend work may be required as job duties demand.

Physical Demands: Office environment with frequent sitting, walking and standing, occasional climbing, stooping, kneeling, crouching and balancing. Frequent use of eye, hand and finger coordination enabling use of office machinery. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds. Oral and auditory enabling interpersonal communication as well as communication automated devise such as the telephone.

What we commit to: At Starboard Cruise Services and Onboard Media curating a vibrant world can only be accomplished by vibrant and diverse teams. We are committed to nurturing a workplace where you can feel safe to show up authentically and thrive while being uniquely you. Our North Star guides us to deliver equal employment opportunities for all individuals and to providing employees with an equitable work environment free of discrimination and harassment. We also aim to extend this commitment to the partners we work with and the guests we serve. We are constantly listening, learning, and evolving to deliver on these promises.

We believe our differences make us stronger and are curious to see you leverage your lived experiences to strengthen our team, our culture and your career. At Starboard Cruise Services and Onboard Media we take action so that no one is discriminated against because of their differences, such as age, disability (physical, mental or sensory), ethnicity, gender, gender identity and expression, religion, sexual orientation, military/veteran status, genetic information, family care status or any other basis protected by federal, state or local laws. All employment decisions will be made based on business needs, job requirements and individual qualifications.

So come onboard with us and celebrate a culture that attracts top talent with shared values and forms the foundation for a great place to work.

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