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Marketing Specialist

4 months ago

Lynchburg, United States N.B. Handy Full time

ESSENTIAL DUTIES AND RESPONSIBILITIES

(Other duties may be assigned) Participate in the development of marketing strategies to include marketing materials, product flyers, sales enablement tools (brochures, flyers, presentations), websites, social media, and coordination of all other promotional programs. Assist in reporting and analysis of promotional activities and campaigns using appropriate metrics and presentations. Assist Sales and Product Teams in working with creative services, advertising, and digital and communication channels to develop a comprehensive marketing plan for product launches, promotions and campaigns. Develops, plans and coordinates all details for company events; including Annual Event, open houses, shows, etc. Assure timely delivery of programs, materials and marketing data for internal customers projects. Identify and recommend marketing support opportunities and priorities for Branch and Sales Managers. Interface and manage outsider Supplier relationships to provide marketing materials. Gathers and accurately reports out data analysis on sales figures as requested to Regional Sales Managers and the Executive Leadership Team. Maintain quickly changing project responsibilities and be able to adjust priorities accordingly. Able to clearly present marketing data in a creative, clear, and concise format to assist leadership in decision making and strategy development. Works closely with the Marketing Manager to develop and distribute marketing materials through a variety of media outlets and mediums.

SUPERVISORY RESPONSIBILITIES None required.

EDUCATION/EXPERIENCE Bachelor’s degree in marketing, Business or Communications preferred and 1-2 years relevant experience and/or training; or equivalent combination of education and experience. Solid working knowledge of traditional and digital marketing and graphic design tools. Experience with SEO/SEM campaigns. Familiarity with Google Analytics.

CERTIFICATION, LICENSES, REGISTRATIONS None Required

SKILLS & ABILITIES Strong verbal and written communication skills. Excellent organizational skills and attention to detail. Strong analytical and problem-solving skills. Ability to act with integrity and professionalism. Proficient with Microsoft Office Suite and related marketing software/tools. Well organized and ability to balance multiple projects in a confidential and prioritize in a time pressure sensitive environment. Ability to be innovative and creative.

PHYSICAL DEMANDS While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.

WORK ENVIRONMENT The noise level in the work environment is usually quiet.

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