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Product Marketing Manager

1 month ago

New Orleans, United States TIDAL Full time

Job Description

We are looking for a product marketer who can bring proactive planning, strong marketing instincts, and exceptional stakeholder management to grow TIDAL’s core streaming product experience. As an individual contributor (IC) Product Marketing Manager, you will partner closely with a wide range of teams from product management and design to go-to-market teams to shape and launch new music experiences for our listeners. You’ll represent the voice of the customer, be the market expert, and influence product strategy and GTM strategy through landing product positioning, messaging and channel strategy. You will be expected to be a leader on our PMM team, evangelizing new processes and systems to drive strong business outcomes. This role is remote friendly (U.S. and Canada). #LI-Remote You Will: Lead GTM strategy for our core streaming experience Oversee goal-setting, customer insights and segmentation, market analysis, pricing and packaging, positioning, messaging and channel strategy for the TIDAL product

Monitor and manage business performance metrics to drive improvements to product adoption and growth

Own strategic recommendations to senior leaders and stakeholders

Collect customer feedback and champion actionable insights to develop programs for referrals, product web strategy, and ongoing customer research

Manage GTM campaigns and partner closely with cross functional teams Be the leader for streaming product and feature launches, collaborating closely with teams across Marketing, Creative, Communications, Lifecycle, Label Relations, CS and more.

Oversee and coordinate marketing campaigns, from briefing and marketing asset development to post-launch measurement and analysis

Monitor and optimize product and feature launches

Collaborate with Marketing and Finance teams to inform marketing budget allocations based on growth opportunities and business objectives

Support product development Partner closely with Product Management to identify customer pain points and opportunities, brainstorm solutions, and validate them directly with customers

Advocate for the optimal product experience on behalf of the customer and be willing to roll up your selves to define customer messaging

Champion marketing experimentation Test in measurable and scalable marketing and product programs that can drive meaningful business impact

Qualifications

You Have: 5+ years of experience in product marketing, working on fast-growing software products (music, entertainment or consumer a plus)

Demonstrated success partnering closely with a broad set of GTM teams to execute on campaigns (ie. Marketing, Creative, Customer Success, Partnerships, Lifecycle)

Experience initiating and managing strategic research projects to inform product and marketing decisions

Experience working with product management, design, engineering and analytics partners to scale new features

Experience using data and analytics to help build top-notch GTM strategy and launch marketing campaigns

Self-starter who embraces ambiguity, loves problem solving, and thrives on high levels of autonomy

An ability to excel at both the strategic and tactical levels to consistently meet planned objectives

Exceptional written and verbal communication skills

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