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Marketing Communications Specialist

1 month ago

Houston, United States Clearpoint Full time

Title: Marketing Communications SpecialistClient: Manufacturing CompanyLocation: Houston, Texas (onsite)Type: Contract Pay: $40/hourSummary: Create effective marketing campaigns that engage B2B target audience and reliably boost sales. Work with cross-functional internal teams to develop and execute the highest-quality marketing strategies and initiatives.Ensure marketing plans align with corporate business goals, mission, and vision. Prepare needs analysis assessing customers' needs and business sales marketing objectives.Support senior executive team with accurate and timely project status reports and using marketing automation programs and communications materials.Enhance product line management services to prospects.Leverage strong time management and organizational skills. Work with marketing team organization to develop and implement company marketing plans on strategy alignment. Duties:Create, write, and edit compelling marketing content to support B2B client challenges, and develop strategies,.Manage successful marketing communications programs to support the product lines and overall business objectives for sales marketing organization. Develop corporate product line brands, managing marketing budget, as well as trade show event planning, and project management.Disseminate marketing campaign analytics data via social media, and B2B marketing tools. Compile market research and fine-tuning ongoing marketing campaigns to maximize ROI.Plan and oversee the implementation of marketing plans, projects, materials, and initiatives.QA marketing deliverables to ensure they align with our brand's goals and objectives and are up to standard.Monitor and measure campaign performance data, manage and maintain program updates, and interpret analytics to identify areas for improvement.Maintain strong relationships with vendors, partners, internal customers, and third-party companies.Coordinate product and partner updates and postings to the website team to ensure all content is properly organized and regularly published.Manage the marketing content calendar and manage the Asana project management tool.Maintain the company's CMS (content management system) marketing resource library. Requirements:4 to 5 years of B2B marketing communications experience within a corporate company or agency firm.Must have an online portfolio of writing samples; written communication skills are a must.Versed in Asana event project management software is a big plus Advanced proficiency with Microsoft Office Suite, Excel, PowerPoint, Project, and Visio. Familiarity with design programs such as Canva, Adobe Creative Suite or related software. Education:Bachelors degree in Marketing, Communications, PR, Journalism or related field