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Marketing Manager

4 months ago

San Jose, United States Applied Motion Products Full time

Description:

Applied Motion Products, Inc . is a rapidly growing company focused on automation and everything motion. Our goal is leadership in automation products through exceptional customer focus, innovation, and continuous improvement. We have a joint venture with Moons’ in Shanghai China that incorporates organizations in Germany, Romania, and Switzerland. As part of a global company with locations all over the world, our focus on innovation keeps us striving in developing a talented, well-rounded team that's ready to take the industrial world by storm We offer our employees competitive benefits, including 401(k), PTO, medical, vision, dental, disability and life insurance, and FSA, along with a variety of resources that can help with career path planning. Applied Motion Products, Inc. is currently seeking a

Marketing Manager

to be responsible for developing and implementing the company’s web-based marketing strategy to promote the company’s brand, attract visitors and potential leads, and generate internet sales. This position reports directly to the CEO onsite at the Morgan Hill Corporate Office. Essential functions include but are not limited to: Grow e-commerce sales revenue Develop and expand company’s web presence through social media, email, web advertising, and other online sources; promote company brand through these channels Identify appropriate social media platforms and other web-based tools to use in the promotion of each product or service Develop innovative strategies and collaborate with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s) and provide guidance on marketing-related aspects of the company’s web presence Assist with the development of the organization’s website to ensure its efficiency and efficacy Recommend improvements and modifications to existing programs and additional or new marketing strategies and opportunities Compile and analyze data to measure the effectiveness of such plans; analyze existing website traffic and internet activity related to the company and products Manage Sales Support Specialist(s) and Content Marketing Specialist(s) to ensure active promotions and campaigns are represented on the website(s) Assist with budget preparation for Marketing department; ensure projects are completed on time and on budget Collaborate with and coordinate communication among other departments to understand goals and scope of the desired marketing program, complete projects Report quarterly campaign results to management, addressing any questions or concerns Maintain current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques Requirements:

Experience Minimum five years of Marketing experience Minimum three years of internet marketing experience with a proven and verifiable record of accomplishments Two years in a leadership role preferred B2B commerce experience preferred Skills/Attributes Proficiency with HTML and web design, proven ability to plan and implement marketing campaigns, thorough understanding of general marketing principles and strategies, online, and social media marketing are essential Excellent organizational skills and attention to detail, time management skills and ability to meet deadlines, and interpersonal and managerial skills, proficiency with Microsoft Office Suite or similar software Ability to conduct and correctly interpret research and web analytics Minimum one year of experience with Salesforce Qualifications (Education, Degrees, Certifications) Bachelor’s degree in Marketing, Business, Communications, or related field required Work Conditions Work conditions described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions. Variations in conditions may occur under certain circumstances. Prolonged periods of sitting at a desk and working on a computer Must be able to lift up to 15 pounds at times Travel This job requires some travel (5-10%)

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