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Marketing Specialist

4 months ago

Charlotte, United States Robert W. Baird & Co. Incorporated Full time

Looking for a new challenge and opportunity to contribute to a thriving, global financial services firm? If so, consider the Global Investment Banking Marketing Specialist position at one of Fortune magazine’s 100 Best Companies to Work For. This position, in Baird’s corporate Marketing & Communications department, will support the Global Investment Banking (GIB) business by planning, developing and implementing the marketing and communications programs to support senior investment bankers and banking teams across a range of industries and markets. This role requires an individual with both strategic marketing planning and program execution skills, as well as a demonstrated ability to successfully cultivate strong relationships with senior internal clients, partners, and other marketing and communication peers. As a Global Investment Banking Marketing Specialist, you will: Develop, prioritize, execute and measure annual marketing plans and strategies for select Baird investment banking teams to support the Baird Global Investment Banking’s brand awareness.

Conduct ongoing marketing consultation with senior investment bankers to learn their business goals and translate those goals into marketing strategies and tactics for their respective areas of focus. Such strategies and tactics are likely to involve exploration of sponsorships with trade associations and other entities, support for virtual and in-person client events, development of thought leadership and promotional content development, execution of email, paid advertising, paid search, social media campaigns and more.

Collaborate heavily with other professionals in Baird’s Marketing & Communication department, such as Public Relations, Digital, Graphic Design and more to oversee the execution of integrated marketing & communications initiatives.

Be responsible for leveraging analytics and other measures to evaluate impact of and guide future decisions and recommendations for marketing initiatives.

Consume industry related content and news and proactively identify trends and topics that may be opportunities for teams of senior investment bankers to develop unique thought leadership content.

Manage ongoing enhancements and updates to marketing tools, including brochures, flyers, website and other communications pieces.

What makes this opportunity great: Work alongside other dedicated GIB marketers to collaborate on and contribute to platform-wide initiatives focused on growing the global business.

This role offers a marketer the opportunity to influence and drive the marketing strategy for specific GIB teams, while developing and leading the day-to-day implementation of campaigns, programs and tactics to achieve their sales, client communications and branding goals.

This role involves direct interface and consulting with the leaders and senior investment bankers.

This role is part of Baird’s Corporate Marketing & Communications team, a dynamic group of 50+ marketing, PR, digital and creative services professionals.

Baird offers a unique culture that values diverse backgrounds and perspectives while emphasizing teamwork and a strong sense of partnership; supports and provides a flexible environment to grow and be your best at work, at home, and in the community.

What we look for: Bachelor’s or master’s degree in business, Marketing or Communications.

7+ years of marketing communications experience, preferably in the financial or professional services industry. Experience with a company operating in the capital markets is a plus.

Experience with email and social media marketing. Familiarity with Salesforce and Salesforce Marketing Cloud is a plus.

Excellent writing skills, with an ability to quickly understand and process technical information.

Aptitude and desire to work in a face-paced and challenging environment.

Superior marketing program development and project management skills; must be willing to proactively plan, execute and report on multiple activities for multiple clients at the same time.

Ability to work effectively and collaboratively in a cross-functional Marketing & Communications team environment.

Demonstrated experience developing and managing relationships with and providing a high level of service to senior internal clients is critical.

Who we are: Baird is an employee owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has more than $430 billion in client assets and over 5,000 associates serving the needs of individual, corporate, institutional and municipal clients.

Baird has built an environment of trust, respect and teamwork, where associates are our greatest asset. Baird has been

nationally recognized as a great place to work since 2004.

To learn more about Baird’s culture, click here. #DI #LI-AKI

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