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Senior Manager, Account Based Marketing

4 months ago

Indiana, United States Neo4j Full time

Company Highlights :

First native graph database to ever be included in Gartner’s Magic Quadrant for Cloud Database Management Systems.

Neo4j is one of the fastest scaling technology companies in this industry. $1XXM ARR and still rapidly growing. Be a part of the winning team

Raised the biggest round of funding in all of database history ($325M Series F) putting them among the most well-funded database companies in history with plenty of capital to continue to grow and invest in the business.

Strong footprint with the enterprise. 75% of Fortune 100 use Neo4j today with more than 950 enterprise customers including Comcast, eBay, Adobe, Lyft, UBS, IBM, HP, and many more.

Emil Eifrem (CEO) has built an amazing culture and a world-class leadership team.

Countless awards in the industry. Massive Enterprises and individual developers/ data scientists love Neo4j. Strong sense of community and ecosystem is built around the platform.

A recent Forrester Total Economic Impact Study pegged Neo4j as delivering 417% ROI to customers.

Job Description:

The Senior Manager of Account Based Marketing (ABM) will be responsible for leading the ABM strategy across strategic 1:1 accounts for the Americas business. The Sr. Manager will be tasked with developing and executing deep year-long account based strategies leveraging account intelligence, intent and propensity signals across a predetermined list of accounts. This individual will be responsible for not only program strategy, build and execution, but also the thorough capture and analysis of key metrics aligned to the 3 R’s of ABM measurement.

Key Responsibilities:

ABM 1:1 Strategy:

Develop and execute comprehensive strategies aligned to account needs and mapped back to our value proposition and account-level objectives. .

In partnership with sales, define account objectives, target audiences, and key performance indicators (KPIs) to measure success.

Identify the right marketing mix to achieve strategic account goals including digital, events, hyper-targeted campaigns, and more.

Ensure alignment with field marketing and overall marketing efforts.

Market Presence & Positioning:

Drive and enhance the company's market presence with key accounts through partnering with customer advocacy and comms, 1:1 campaign efforts, and account-specific in addition to the third-party and owned events.

Establish and refine account-based positioning, value propositions, and brand visibility. Lead competitive analysis and account trend monitoring.

1:1 Campaign Management:

Plan and execute account-based marketing campaigns in collaboration with sales teams and cross-functional marketing partners, aligned with core account objectives.

Closely monitor performance and provide insights for optimization.

Content and Collateral:

Oversee the creation of account-specific marketing content and collateral.

Ensure that account specific content aligns with the overall brand message and values.

Collaborate with content creators to produce high-quality materials.

Budget Management:

Manage the budget for 1:1 initiatives.

Track and report on expenses related to account-based campaigns.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

5 - 7 years of experience in Account Based Marketing

Strong knowledge of ABM and overall field marketing strategies.

Exceptional executive presence, strategic thinking, and communication - both written and oral.

Ability to influence and collaborate with a wide variety of cross-functional teams.

Strong project management and analytical skills.

High proficiency in marketing technology and analytics tools; Marketo and Salesforce skills are required.

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