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Senior Brand Manager

3 months ago

White Plains, United States Pladis Global Full time

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don't compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be

purpose-led ,

resilient

and

positive

to succeed here because we expect pace and

agility , we insist on

collaboration

and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

Click "Apply" to get started.

If you are excited about being part of a dynamic, growth-oriented organization, have an entrepreneurial spirit and thrive on making a difference, come join the pladis Americas Marketing team

With our mission to bring happiness to the world in every bite, pladis is poised to transform snacking by delivering category-leading growth across our portfolio of iconic brands, Flipz and Turtles.

The Senior Brand Manager, Flipz Equity & Innovation is a critical team member to achieving this success as s/he will be responsible for assisting in developing, establishing and achieving the short- and long-term brand objectives and strategies for Flipz.

The Senior Brand Manager will be responsible for leading the development and execution of marketing strategy and tactics for the brand. The position will focus on increasing sales, market share, and profit by prioritizing activities relevant to the success of the brand - including enhancing brand positioning and equity, running marketing programs, managing the budget, launching innovation, and working cross functionally with Sales, Supply Chain, R&D, and Finance as well as with our agency partners to ensure annual business objectives are achieved or exceeded.

The Senior Brand Manager, Flipz Equity & Innovation will report directly into the Marketing & Innovation Lead and is a key member of the Americas Marketing Team.

Key accountabilities & deliverables:

Drive the development of the long-term strategy for Flipz (including brand objectives, integrated marketing plans, research and budgets) that not only deliver on annual and longer-term financial objectives, but also protect brand equity and enhance brand health Lead development and execution of annual brand plans Lead Flipz marketing campaign / activation programs via development and execution of big idea with lead agency and input from rest of agencies including media, shopper, social, and PR, and work with the agencies to translate the big idea into a successful 360 activation plan Primary point of contact to Flipz IAT, manage day to day relationship with all agencies Lead cross-functional team, including Shopper & Commerce Marketing, R&D, Supply Chain, Finance, and Sales, as brand owner in the development and execution of innovation, brand equity product launches, and seasonal executions. Partner with R&D team to develop and execute 3-5 year NPD strategy to support overall brand objectives Lead cross-functional team, including Shopper & Commerce Marketing, R&D, Supply Chain, Finance, and Sales, as brand owner in the development and execution of brand growth initiatives Lead business analytics (consumption, panel, equity/brand health tracking, qual & quant research) to drive business objectives through being able to translate learnings and insights into actionable recommendations Manage Flipz Core business P&L Responsible for the development and management of Brand Manager and Associate Brand Manager Skills & Experience Required:

Proven analytical skills and ability to understand and consider media investment scenarios (e.g. media plans, ROI analyses, etc). Proven success in leading a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g., advertising, digital, social media, PR, community marketing, etc). Ability to motivate individuals/team in pursuit of common objective. Ability to understand, interact and work with variety of functional representatives and to elicit superior performance from them. Ability to manage performance/coach/supervise others. Ability to assess or analyze a situation and derive optimal path for action. Extremely strong self-management and organization skillset. Ability to exhibit strategic-level thinking, looking at the "bigger picture". Willingness to travel when required. Must exhibit a passion for the company's vision, mission and values. Qualifications:

MBA preferred with 5 years or more of experience in a Consumer Packaged Goods (CPG) OR BA/BS with 7 years of work experience in a similar role/function

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business. We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL. #J-18808-Ljbffr