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Vice President of Marketing and Communications

4 months ago

Madison, United States Wisconsin REALTORS® Association Full time

The Wisconsin REALTORS Association (WRA), headquartered in Madison, Wisconsin, is seeking a dynamic individual to serve as our Vice President of Marketing and Communications. The WRA is the largest real estate trade association in Wisconsin, serving approximately 18,000 members, with a staff of 25 employees. In this role, you will lead a team of marketing professionals in the development and execution of comprehensive marketing strategies and digital marketing initiatives, such as website development, email and texting campaigns, and social media. You will manage the production and distribution of association publications, utilize data analytics to measure campaign effectiveness, and coordinate video production efforts to enhance storytelling and engage audiences. Additionally, you will implement direct marketing campaigns, cultivate advertising partnerships to drive revenue, and assist in managing press inquiries and fostering positive media relations. Candidates should have at least 5 years of experience in senior marketing leadership roles, preferably in real estate or association management, and a proven track record of developing and executing multi-channel marketing strategies. Strong analytical skills, excellent communication abilities, strategic and creative thinking, and management experience are essential. A competitive compensation and benefits package will be negotiated.

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