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Senior Marketing Manager

4 months ago

Coral Gables, United States JLL Full time

Transform marketing at JLL with your leadership and experience

The Senior Marketing Manager oversees the Marketing & Engagement Management for Mixed Use Development (Retail, Office, Multifamily, Hospitality). The Senior Marketing Manager leads and executes engagement programming and activities to the tenants, local community, and residents.

Responsibilities

Development of the annual marketing plan for the property based upon the center’s strategic goals. Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly re-forecasting and adjustment as needed to meet year-end projections. Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties. Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate. Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.” Effectively manage the center’s digital media programs (social media, mobile, web) as applicable via in-house or contracted account. Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts. Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials. Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media. Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property. Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends. Develop an ongoing public relations action plan as needed; send out press releases; track publicity. Follow corporate policies and procedures for all programs and events. Complete special assignments as directed by the General Manager and/or Regional Marketing Manager. Manage and schedule building amenities (ie. conference spaces, fitness facility, tenant lounges, etc.) Special event planning for meetings and events occurring at the property for clients and tenants directly Curates unique and worthwhile activations in public and private event space in conjunction with onsite retailers Coordinates property synergy between office tenants, retailers, residents, and dining establishments Create property programming with the goal of creating a property-wide sense of inclusion and community Plan robust program within property budget Assists property management team in creating welcome collateral and events for new tenants Facilitates fitness instruction, classes, events, supply ordering, etc Utilizes common areas for pop-ups and activations for tenant engagement activations Maintains “back-end” of property app, if applicable Partners with Property Management and Retail Marketing Team to manage property social media sites and upload engagement activity to drive and increase participation and awareness Partners with Property Management to create internal marketing messaging and collateral for property programming and events Acts as a building ambassador, including maintaining a welcoming presence in public spaces when requested and during events Negotiate contracts with vendors for best price, product, and service Works with Experience Management corporate team to grow a local Preferred Vendor list Promote and engage tenants to participate in building programming

Preferred Qualifications

Minimum of 7-10 years of experience in marketing, with a focus on strategic planning and execution Proven track record in developing and implementing successful marketing campaigns and initiatives Strong leadership skills to effectively manage a marketing team Exceptional communication skills, both written and verbal Ability to think strategically and analytically, with a deep understanding of market trends and customer insights Proficient in digital marketing strategies and tactics, including social media, content marketing, and SEO Experience in brand management and building brand awareness Proficient in market research and analysis to identify target markets and customer segments Knowledge of marketing automation tools and CRM systems Strong project management skills to oversee multiple marketing initiatives simultaneously Ability to collaborate effectively across departments and work with cross-functional teams Results-oriented mindset with a focus on achieving measurable goals and driving ROI from marketing efforts

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