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Fractional Head of Demand Generation

3 months ago

New York, United States SIRO Limited Full time

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are building an AI Coach for field sales. Most sales professionals in the U.S. work in field sales, but get ZERO on-the-job coaching because they are alone in the field. Top sales reps out-earn surgeons, but most do not. We believe that with the right tooling, Field Sales can become the most accessible path to financial freedom (see top secret master plan).
The Role

The Fractional Head of Demand Generation will be tasked with defining our marketing strategy and leveraging our marketing team to execute experiments across different messaging, audiences, and channels. This role will capitalize on Siro's strong product-market fit, goodwill among our customer base, and relationship with influencers in the space to drive broader brand recognition and, most importantly, demos booked. The successful candidate will be comfortable with being hands-on and finding a way to get things done in a startup environment.

This is a fractional role, ideally based in New York City.

You Will

  • Define the marketing strategy at Siro in close partnership with the Co-Founders
  • Coordinate the execution of marketing experiments across different channels
  • Lead and leverage our current marketing team
  • Measure outcomes, report on ROI and scalability of marketing channels
  • Focus on and drive the main KPI: number of demos booked
Requirements
  • 10 - 20+ years of experience in marketing and demand generation, preferably at a sales-led company
  • Experience driving results at a sales-led company to non-technical buyer
  • Experience with Hubspot and Google Analytics
  • Experience building a marketing playbook from 0 to 1
  • Experience managing a team of marketers
Nice To Have
  • Located in NYC
  • Experience marketing to non-technical buyers
  • Has served Home improvement and home services (e.g., HVAC)
  • Experience driving results as a fractional leader
Compensation
  • $10k-$20k per month depending on experience